I still don’t have any solid information on the cause of the Yahoo bounces. I do know that folks inside Yahoo are looking into the issue.
However, multiple people (including my clients) are reporting that the addresses that are bouncing have very recent click and open activity. Other reports say these addresses deliver on a resend.
It looks like my advice yesterday was incorrect. I’m currently telling clients to continue mailing addresses for the time being.
The AOL postmaster team posted some information about the upcoming MX transition on their blog.
Read MoreA number of people have mentioned over the last couple weeks that they’re seeing a spike in Yahoo rejecting mail with
554 delivery error: dd Requested mail action aborted
Discussions on various mailing lists indicate these messages are related to inactive accounts. Addresses that bounce at Yahoo with these codes should be handled as inactive addresses and removed from future mailings.
This is the time of year when everyone starts posting their predictions for the coming year. Despite over a decade of blogging and close to 2500 blog posts, I have’t consistently written prediction articles here. Many years I don’t see big changes on the horizon, so there’s not a lot to comment on. Incremental changes are status quo, nothing earth shattering there. But I’ve been thinking about what might be on the horizon in 2018 and how that will affect email marketing.