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Monthly Archives: April 2018

Affiliate marketing overview

Most retailers have realized that sending unsolicited email is bad for their overall deliverability. Still, the idea they can send mail to people who never heard of them is seductive. Enter affiliate email. That magical place where companies hire an agency, or a contractor, or some other third party to send email advertising their new […]

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SNDS issues and new Gmail

A bunch of folks reported problems with Microsoft’s SNDS page earlier today. This afternoon, our friendly Microsoft rep told the mailop mailing list that it should be fixed. If you see problems again, you can report it to mailop or your ESP and the message will get shared to the folks who can fix it. […]

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What kind of mail do filters target?

All to often we think of filters as a linear scale. There’s blocking on one end, and there’s an inbox on the other. Every email falls somewhere on that line. Makes sense, right? Bad mail is blocked, good mail goes to the inbox. The bulk folder exists for mail that’s not bad enough to block, […]

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No, I won't rate you!

Brick and mortar stores have tried to use feedback as a means of driving customer engagement for a while. Anyone who’s shopped at a big chain here in the US knows what I mean. You buy a pack of gum and end up with a 2 foot long receipt. At the bottom of the receipt […]

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Laposte rejections

Update: The issue seems to have been resolved and Laposte say they’re no longer sending the 519 responses as of April 25th 2018. Laposte.net are having a bad couple of weeks. There’ve been reports from customers of their IMAP service being unusable, with attempts to move or delete messages timing out and expected emails simply […]

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GDPR and the EU and Opt-in Confirmation

There’s a lot of discussion going on about just what GDPR requires, and of who, and in which jurisdictions. German organizations in particular have been more aggressive than most about wanting to see opt-in confirmation for years and now seem to be adding “because GDPR” to their arguments. I’m still not sure how this is […]

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Don't bother unsubscribing

In the early years of the spam problem, a common piece of advice was to never unsubscribe. At the time, this made a lot of sense. Multiple anti-spammers documented spammers harvesting addresses from unsubscribe forms. This activity tapered off around 2000 or so, although the myth persisted for much longer. These days, there isn’t much […]

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Widespread Microsoft phishing warnings today

People throughout the industry are reporting phishing notices in a lot of mail going through Microsoft properties this morning. I even got one in an email from one of my clients earlier today Multiple people have talked to employees inside Microsoft, and I suspect their customers have been blowing up support about this. I know […]

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Change is coming…

A lot of email providers are rolling out changes to their systems. Some of these changes are so they will comply with GDPR. But, in other cases, the changes appear coincidental with GDPR coming into effect. It seems, finally, some attention is being paid to the mail client. Over the last few years the webmail […]

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Brand indicators in email

A number of companies in the email industry have been working on a way to better identify authenticated emails to users. One proposal is Brand Indicators for Message Identification (BIMI). A couple weeks ago, Agari announced a pilot program with some brands and a number of major consumer mail providers. These logos should be available […]

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