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Monthly Archives: May 2018

Why is my cold email going to the spam folder?

Because that’s what the spam folder is for unsolicited email. Sending cold email, particularly in bulk (and let’s be honest, if it weren’t sent in bulk, no one would know or care about it going to spam) is spamming. This is exactly the kind of mail that the bulk folder is designed to catch. Senders […]

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A little housekeeping

I’ve been blogging regularly for over a decade now, and for much of that time I’ve posted 5 days a week. For a lot of reasons I’m finding that schedule harder and harder to keep up with. Part of it is that this spring I took on more, and bigger, clients than I have in […]

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Want some history?

I was doing some research today for an article I’m working on. The research led me to a San Francisco Law Review article from 2001 written by David E. Sorkin. Technical and Legal Approaches to Unsolicited Electronic Mail (.pdf link). The text itself is a little outdated, although not as much as I expected. There’s […]

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EFAIL PGP / S/MIME “flaw” 🚂

There’s going to be a lot of hype today about something the security researchers who found it are calling “EFAIL”. Interviews, commemorative T-Shirts, press tours, hype. The technical details are interesting, but the un-hyped end-user advice would probably be “If you’re using a mail client that’s got bugs in it’s MIME handling, and you’ve configured it […]

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Dodgy PDF handling at Gmail

We sent out some W-9s this week. For non-Americans and those lucky enough not to have to deal with IRS paperwork those are tax forms. They’re simple single page forms with the company name, address and tax ID numbers on them. Because this is the 21st Century we don’t fill them in with typewriters and […]

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Is purging always effective?

  Dear Laura, I sometimes get in arguments with clients where I say, “your open rate is 3%, you need to do some list pruning” and they say, “my recipient list is 100% b2b, and b2b filters don’t care about engagement, so it doesn’t matter if my list is really old and unengaged.” This is […]

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Data never dies

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Anyone know why…

Countless questions about email troubleshooting start with “does anyone know why.” Unfortunately, most of these questions don’t contain enough detail to get a useful answer. In the case of email, even the smallest redactions, like the IP address and the domain in question, can make it difficult for anyone to provide help. Details matter. Every detail matters, […]

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How to hire an affiliate

Yesterday I talked about all the reasons that using affiliate email can hurt overall delivery. In some cases, though, marketing departments and the savvy email marketer don’t have a choice in the matter. Someone in management makes a decision and employees are expected to implement it. If you’re stuck in a place where you have […]

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