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June 2016: The Month in Email

We’re officially halfway through 2016, and looking forward to a slightly less hectic month around here. I hope you’re enjoying your summer (or winter, for those of you in the Southern Hemisphere).
 

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It's not about the spamtraps

I’ve talked about spamtraps in the past but they keep coming up in so many different discussions I have with people about delivery that I feel the need to write another blog post about them.
Spamtraps are …
… addresses that did not or could not sign up to receive mail from a sender.
… often mistakenly entered into signup forms (typos or people who don’t know their email addresses).
… often found on older lists.
… sometimes scraped off websites and sold by list brokers.
… sometimes caused by terrible bounce management.
… only a symptom …

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Mike might be spamming, but why?

I’ve been talking a lot about ongoing B2B spam. That is, where senders drop your address into some sort of automation, that sends mail from gmail or amazon and just spams and spams and spams. This is what my mailbox looked like this morning

Yes, every one of those emails is sent to the same address. “you are still using the address laura-info@…” Well, no, actually. That was the original address I used as part of our contact on the first iteration of the WttW website. I stopped using that address somewhere around 2002? 3? It’s been a very long time in any case.
Folks, B2B spam is still spam. It doesn’t matter if you register a new domain and use Gmail as your outbounds as a way to avoid filters.
It doesn’t matter…

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