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Monthly Archives: May 2018

Is purging always effective?

  Dear Laura, I sometimes get in arguments with clients where I say, “your open rate is 3%, you need to do some list pruning” and they say, “my recipient list is 100% b2b, and b2b filters don’t care about engagement, so it doesn’t matter if my list is really old and unengaged.” This is […]

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Data never dies

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Anyone know why…

Countless questions about email troubleshooting start with “does anyone know why.” Unfortunately, most of these questions don’t contain enough detail to get a useful answer. In the case of email, even the smallest redactions, like the IP address and the domain in question, can make it difficult for anyone to provide help. Details matter. Every detail matters, […]

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How to hire an affiliate

Yesterday I talked about all the reasons that using affiliate email can hurt overall delivery. In some cases, though, marketing departments and the savvy email marketer don’t have a choice in the matter. Someone in management makes a decision and employees are expected to implement it. If you’re stuck in a place where you have […]

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