BLOG

Monthly Archives: July 2018

Minimal DMARC

The intent of DMARC is to cause emails to silently vanish. Ideally deploying DMARC would cause all malicious email that uses your domain in the From address, but which has absolutely nothing to with you to vanish, while still allowing all email you send, including mail that was sent through third parties or forwarded, to […]

1 Comment

Unsubscribe means unsubscribe

But, unfortunately, some senders don’t actually think unsubscribe means stop sending mail. Today, for instance, the nice folks at The Container Store sent me an email with an “important update to my POP! account” Yes, that’s an address I gave them. But I don’t have any record of setting up an account. I was on […]

No Comments

Consent must be informed

In the deliverability space we talk about permission and consent a lot. All too often, though, consent is taken not given. Marketers and senders assume they have permission to send email, while the recipient is left expecting no email. There are different ways that companies assume permission. A favorite is to hide the permission deep […]

No Comments

What is spearphishing?

As I’m writing this, I’m watching Deputy Atty General Rod Rosenstein discuss the indictments of 12 Russian military officers for hacking activities during the 2016 election cycle. One of the methods used to gain access to systems was spearphishing. I think most of us know what phishing is, sending lots of emails to a wide […]

No Comments

The inbox is a moving target

The more I look at the industry, the more convinced I am that we’re in the middle of a fundamental shift in how email is filtered. This shift will change how we handle email deliverability and what tools we have and what information we can use as senders to address challenges to getting to the […]

No Comments

Who are mimecast?

Mimecast is a filter primarily used by businesses. They’re fairly widely used. In some of the data analysis I’ve done for clients, they’re a top 10 or top 20 filter. Earlier today someone asked on Facebook if mimecast may be blocking emails based on the TLD. The short answer is it’s unlikely. I’ve not seen huge […]

No Comments

Back to the office!

I’m back in the office after a busy June. The 2 continent, 3 city tour was unexpectedly extended to a 4th city thus I was out most of last week as well. What was I doing? We spent a week in Dublin, which is an awesome and amazing city and I love it a little […]

No Comments

Recent Comments

Archives