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Twilio acquires Sendgrid

Woke up this morning to the news that Sendgrid has been acquired by Twilio in an all stock deal. This fills a gap in Twilio’s platform, they didn’t seem to have any email capability before.

I’m wondering how this will shake out in the broader email industry. Sendgrid is one of the biggest providers of SMTP services and have a significant customer base. I’ve worked with a lot of Sendgrid customers over the years. Some of them are small and medium ESPs themselves, others provide communication platforms but aren’t really ESPs, still others are simply companies that need a powerful and robust SMTP service.

Email sending / deliverability is such a small community, a fact that was really hammered home the last few days. I can’t help but wonder how this is going to drive change in the industry. Some of the major leaders in the email space are at Sendgrid. I hope that the integration goes smoothly and that the Twilio folks take the time to understand the market space they’re moving into.

Congrats to all my friends and colleagues at Sendgrid. This sounds like an exciting opportunity for all of you.

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