BLOG

Monthly Archives: November 2018

Email addiction survey

The great folks over at Zettasphere and Emailmonday have released their Email Addiction Survey. Nothing surprising in the data that I can see, although I suspect one particular data point is going to surprise folks. Yup, more than 70% of people don’t really care about a do not reply address in a message. Honestly, I’m not […]

No Comments

Why do my URLs have two dots?

You take a turn, I take a turn At the SMTP level email is very much a simple line-by-line text based protocol. The client sends a command on a single line, the server responds with one or more lines (the last one marked by having a space in the fourth column), and then the client […]

No Comments

Return Path FBL page down

As of 6pm UTC the fbl.returnpath.com website is down. Return Path are aware of the issue and are working to fix it. I haven’t seen any estimated time to fix. But, it’s not just you and they are aware. EDIT: And 30 minutes after I posted this, it’s back. All fixed! Go and submit your […]

No Comments

Why aren’t they answering my emails?

Anyone actively handling deliverability issues has had the experience of submitting a ticket or email and receiving no response. Alternatively, we get a boilerplate response that seems to not address the question. It happens to me, it happens to colleagues, it happens to everyone. One of the biggest challenges we face is taking that lack of […]

No Comments

Dedicated IPs, pros and cons

There’s a whole belief system built around the idea that the best way to get good deliverability is to have your own dedicated IPs. In fact, senders regularly approach me to ask when is the right time for them to get a dedicated IP. They assume all their deliverability problems will disappear if they get […]

3 Comments

Midterms in the US

It’s probably one of the most consequential midterm elections in the US ever. Go Vote. 

No Comments

Tools aren’t a luxury

I was on the phone with a colleague recently. They were talking about collecting a bit of data over the weekend and mentioned how great it was they had the tools to be able to do this. Coincidentally, another colleague mentioned that when the subscription bombing happened they were able to react quickly because they […]

1 Comment

Captchas

Captchas – those twisty distorted words you have to decipher and type in to access a website – have been around since the 1990s. Their original purpose was to tell the difference between a human user and an automated system, by requiring the user to answer a challenge – one that was supposedly hard for […]

1 Comment