As of 6pm UTC the fbl.returnpath.com website is down. Return Path are aware of the issue and are working to fix it. I haven’t seen any estimated time to fix.
But, it’s not just you and they are aware.
EDIT: And 30 minutes after I posted this, it’s back. All fixed! Go and submit your FBL changes.
Today Matt Blumberg announced that Edison Software acquired Return Path’s Consumer Insight division, current customers and some Return Path staff.
Congrats to everyone involved.
I had a number of very good talks with folks at the Email Innovations Summit earlier this week. I’m still digesting it all. It’s clear that getting to the inbox isn’t a solved problem. Around a decade ago I figured that the explosion of complaint feedback loops would make my job obsolete. That more data would mean anyone could manage delivery. That’s not the case for a couple reasons. The biggest is that filters don’t look just at complaints and there aren’t FBLs for all the other factors.
For whatever reason, many companies are still struggling with delivery.
Even more interesting is how changes in filters and inboxes are making it harder to measure delivery. In some ways I feel like we’re losing ground on inbox measurement. Filters changes and will keep changing, both to address emerging threats and to meet the needs and wants of subscribers. Gone are the days where Panels have their problems. Seed lists have their problems. There’s a longer blog post here, but it’s nearly the weekend and I’ve had a long week.
Hope you have something great planned.
I wear a number of hats and have a lot of different email addresses. I like to keep the different email addresses separate from each other, “don’t cross the streams” as it were.