New office

We successfully worked out of a well fitted out home office for years. But part of the move to Dublin was about changing our lifestyle. Last week we took possession of our new office and today our new monitors arrived.

Eventually we’ll move into our new house and install our other set of monitors, currently still in storage at the docks. It’s nice to see real progress, though. The office is definitely progress.


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June is travel month!

A quick post to say that posting will be light the next few weeks. I’m off later this week to visit Dublin. After I get back from that I’m headed to Chicago to speak at ACTIVATE hosted by Active Campaign. If you register by tomorrow you can use the code ACTIVATE and get in for $200. It’s looking like a good conference.
I’ll be speaking about deliverability, specifically how email filtering is all sorts of changing. My focus is on how the common “deliverability” techniques aren’t as effective in the new filtering environment. I’ll also be talking about further changes I see coming and how to address them.
After Chicago I’m onsite at a client’s for 2 days in Florida.
Basically, my June is booked. Both Steve and I will be blogging as we get inspired or have something to say. Overall, though, I’m giving myself time off from blogging through the end of the month.

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Another day… another shooting

The importance of email fades when there is yet another school shooting in the US. I cannot fathom the depth of grief and sorry for the parents who lost their children today. It is an utter tragedy that we, as a country, continue to accept dead children as an acceptable price to pay for the second amendment.
I am a graduate of Virginia Tech. I went to class in the building that is no longer there because of that shooting. I shared a major with the first student the killer shot. I had a horrible realization a few years ago that shooting, once the worst mass shooting in US history, was no longer even in the top 3. I’m sure now it’s not in the top 5.
Yes, I could write another post about reaching the inbox. I could announce a new change at an ISP. But, in the face of what happened today, I can’t. Someone shot up a school. Another community is in mourning for their children. Our leaders in Congress offer thoughts and prayers and nothing else. This is the country the NRA has purchased.
“It’s too soon” to talk about gun control. “We shouldn’t react hastily” in response. We can’t travel on a plane with a full size bottle of shampoo and without taking our shoes off because of one man. But let’s not react hastily to another school with dead kids.
I do try and keep politics off this blog, I know how divisive politics is in the US these days.
But that I’m happy because a tragedy that I had a marginal association with is no longer even in the top 5 largest shootings is horrifying to me. How normalized has students, kids, babies getting shot become that I react so inappropriately? Way too normalized.
It’s Valentines day. A day we’re supposed to spend with our loved ones celebrating each other. Yet so many families are, instead, mourning their children or holding vigil in the hospital.
America should be better than this. I thought America was better than this. But I was so wrong. We can BE better that this, but we’re not living up to our ideals.
One of my favorite West Wing quotes (and, oh, there are many) starts:

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