I’m working on a blog post about correlation and causation and how cleaning a list doesn’t make it opt-in and permission isn’t actually as outdated as many think and is still important when it comes to delivery. Today is a hard-to-word day, so I headed over to twitter. Only to find someone in my personal network re-tweeted this:

Don't add professional contacts to newsletter mailing lists WITHOUT THEIR EXPLICIT CONSENT.

Giving you a business card or contacting you with a query is not an invitation to send someone newsletters and it makes you look like you have no respect for professional boundaries.

— Tea Berry-Blue (@teaberryblue) April 8, 2019

I don’t think I can sum it up much better than that.

Explicit consent to receive mail Is Still Important in order to reach the inbox. Anything else is just sending spam.

Permission • Spam