I’m working on a blog post about correlation and causation and how cleaning a list doesn’t make it opt-in and permission isn’t actually as outdated as many think and is still important when it comes to delivery. Today is a hard-to-word day, so I headed over to twitter. Only to find someone in my personal network re-tweeted this:
I don’t think I can sum it up much better than that.
Explicit consent to receive mail Is Still Important in order to reach the inbox. Anything else is just sending spam.