The many meanings of opt-in


An email address was entered into our website

An email address was associated with a purchase on our website.

We have a relationship with a 3rd party that shares email addresses with us.

We have a cookie on a web browser that visited out website and we sent an email to the address associated with that cookie.

We both went to the same conference and the attendee list was given to every exhibitor.

One of our employees has a connection with this person on LinkedIn.

They liked our Facebook page.

They commented on our Instagram feed.

They followed us on Twitter.

We have a legitimate interest under GDPR to send you email about our products.

The email address is published on a website as a contact point.

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1 comment

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  • Hi,

    among the “justifications” for opt in we’ve seen through the years, we’ve had some funny and twisted ones:

    “we have an invoice for the database this address was in, the purchase was legit!” (you can’t argue with that…it’s all legit…)
    “the reseller of the database publishes a certificate of optin authenticity on it’s website, you can download it and print it!” (I can also print a “dad of the year” certificate…)
    “these are only our optin adresses (? you have other kinds?) as they are the ones that didn’t bounce” (oh right…)
    “the plaintiff’s address is optin but we can’t disclose any detail of the optin proof as that would endanger our intellectual property by exposing the company’s newest technologies” (I’m sorry: whaaaaat?)

    they’re always a kind of cathartic satisfaction in sharing these with people who work in the field.

By laura

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