Barracuda update

The Barracuda twitter account has been very helpful and responsive to the issue. A few hours ago they tweeted that the problem should have been fixed.

Reports are that listings are resolving and things are getting back to normal. Folks are getting responses to emails to the address provided by Barracuda.

250OK confirms that they’ve seen more than 50% of the Barracuda listings drop off:

https://250ok.com/email-deliverability/barracuda-lists-18000-more-ips-than-the-daily-average-over-one-week/

Related Posts

Email filters and small sends

Have you heard about the Baader-Meinhoff effect?

The Baader-Meinhof effect, also known as frequency illusion, is the illusion in which a word, a name, or other thing that has recently come to one’s attention suddenly seems to appear with improbable frequency shortly afterwards (not to be confused with the recency illusion or selection bias). Baader–Meinhof effect at Wikipedia

There has to be an corollary for email. For instance, over the last week or so I’ve gotten an influx of questions about how to fix delivery for one to one email. Some have been from clients “Oh, while we’re at it… this happened.” Others have been from groups I’m associated with “I sent this message and it ended up in spam.”

Read More

Increase in Barracuda IP blocks

A number of folks are talking about a significant uptick in Barracuda IP blocks over the last few days. These blocks appear to be affecting wide ranges of IPs across multiple networks.

Read More

All filters are not equal

Many questions about delivery problems often assume that there is one standard email filter and the rules are the same across all of them. Unfortunately, this isn’t really the case.

Read More