Tulsi Gabbard Sues Google

Today Tulsi Gabbard’s campaign sued Google for $50 million. Why? Because during the night of the first debate Google disabled her “advertising account” (I’m assuming she means adwords) preventing her from being able to purchase ads to direct searchers to her website. There’s also a paragraph in there that they’re “disproportionally putting her email into the spam folder.”

Image of a courthouse with scales of justice.

I read the complaint in the Gabbard suit (available from the NY Times). It’s kinda hard to read in a few places. The lawyers make statements that are clearly not factual (the First Amendment applies to Google advertising accounts) and others that are irrelevant (she’s a skilled surfer)

What I get from it is that Gabbard’s campaign was buying up lots of ads on Google the night of the first debate. Then their account was suspended. Google responses to the campaign as quoted in the complaint don’t look that suspicious to me. In fact, they tell me that Google saw some activity on their adwords account that was out of line with their history and so the account was suspended until someone could investigate. Google’s algorithms hate change and this isn’t surprising. Google had bland, meaningless boilerplates like most companies and the campaign didn’t like that.

The thing is, no where in this does she assert that Google delisted her website or did anything to change her organic search results. All she asserts is that they suspended her ability to buy advertising. If folks really were searching for Gabbard, surely they’d find her website, and her wikipedia article. They might not see any paid ads for her site, but I’m not sure why “not being able to buy advertising” is a first amendment issue.

She’s also asserting her email is being treated unfairly because it’s being filtered to the spam folder “more than other Democratic candidates.” What if the reason for that is she’s spamming more than other Democratic candidates? In any case, multiple laws protect the companies doing the filtering. As long as the filtering is being done in good faith, the companies are statutorily protected from legal liability. In fact, there are 2 decades of case and statutory law saying that mailbox providers have every right to filter or block mail as they see fit. I’ve detailed at least half a dozen cases here on the blog over the last few years – even going to courtrooms and watching the proceedings.

I am certainly not Google’s biggest fan, and find a lot of what they do problematic and intrusive. But in this case, I really can’t see what they’ve done wrong. Gabbard’s complaint boils down to Google inhibited her freedom of speech by prohibiting her from buying advertising on their during a specific 24 hour period (a lot of folks are saying her account was suspended for 6 hours, but I don’t know where that figure came from). I don’t really think the First Amendment grants us the right to buy advertising on a private ad network at a specific time.

Are there bigger issues with large social media companies and how they impact speech and our ability to communicate? Yes. Absolutely. There are significant issues with how they manage speech and what they allow. I’m not sure that Google is a social media company, though. Google is a data collection and advertising platform. The one bit of the company that might be a platform for speech (Google+) was shut down a while ago. Requiring Google to carry your ads is like insisting that the local newspaper publish your letter to the editor.

I don’t see this going very far. I’ve watched Google’s lawyers in action against someone expecting Google to change their filtering. I expect we’ll see a motion to dismiss on the basis of no valid claim. Google isn’t a public forum, nor a state actor; the internet is not public property. The judge may give the campaign an opportunity to rewrite the complaint, but unless they get better lawyers it’s going no where.

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Gmail survey rough analysis

I closed the Google Postmaster Tools (GPT) survey earlier today. I received 160 responses, mostly from the link published here on the blog and in the M3AAWG Senders group.
I’ll be putting a full analysis together over the next couple weeks, but thought I’d give everyone a quick preview / data dump based on the analysis and graphs SurveyMonkey makes available in their analysis.
Of 160 respondents, 154 are currently using GPT. Some of the folks who said they didn’t have a GPT account also said they logged into it at least once a day, so clearly I have some data cleanup to do.
57% of respondents monitored customer domains. 79% monitored their own domains.
45% of respondents logged in at least once a day to check. Around 40% of respondents check IP and/or domain reputation daily. Around 25% of respondents use the authentication, encryption and delivery errors pages for troubleshooting.
10% said the pages were very easy to understand. 46% said they’re “somewhat easy” to understand.
The improvements suggestions are text based, but SurveyMonkey helpfully puts them together into a word cloud. It’s about what I expected. But I’ll dig into that data. 
10% of respondents said they had built tools to scrape the page. 50% said they hadn’t but would like to.
In terms of the problems they have with the 82% of people said they want to be able to create alerts, 60% said they want to add the data to dashboards or reporting tools.

97% of respondents who currently have a Google Postmater Tools account said they are interested in an API for the data. I’m sure the 4 who aren’t interested won’t care if there is one.
47% of respondents said if there was an API they’d have tools using it by the end of 2017. 73% said they’d have tools built by end of Q1 2018.
33% of respondents send more than 10 million emails per day.
75% of respondents work for private companies.
70% of respondents work for ESPs. 10% work for retailers or brands sending through their own infrastructure.
That’s my initial pass through the data. I’ll put together something a bit more coherent and some more useful analysis in the coming week and publish it. I am already seeing some interesting correlations I can do to get useful info out.
Thank you to everyone who participated! This is interesting data that I will be passing along to Google. Rough mental calculation indicates that respondents are responsible for multiple billions of emails a day.
Thanks!

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Google Postmaster Tools

Earlier this month Google announced a new set of tools for senders at their Postmaster Tools site. To get into the site you need to login to Google, but they also have a handy support page that doesn’t require a login for folks who want to see what the page is about.
We did register, but don’t send enough mail to get any data back from Google. However, the nice folks at SendGrid were kind enough to share their experiences with me and show me what the site looked like with real data, when I spoke at their recent customer meeting.
Who can register?
Anyone can register for Google Postmaster tools. All you need is the domain authenticated by DKIM (the d= value) or by SPF (the Return Path value).
Who can see data?
Google is only sharing data with trusted domains and only if a minimum volume is sent from those domains. They don’t describe what a trusted domain is, but I expect the criteria include a domain with some history (no brand new domains) and a reasonable track record (some or all of the mail is good).
For ESPs who want to monitor all the mail they send, every mail needs to be signed with a common d= domain. Individual customers that want their own d= can do so. These customers can register for their own access to just their mail.
ESPs that want to do this need to sign with the common key first, and then with the customer’s more selective key.
How does it work?
Google collects data from DKIM and/or SPF authenticated mail, aggregates it and presents it to a Google user that has authenticated the domain.
How do I authenticate?

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It’s been a bit of a problematic week for Google. In the last few days they’ve had a number of outages or problems across different services. There was a major outage of Google Calendar. All email, including some spam, was delivering to the primary tab instead of the correct tab. Additionally, Google postmaster tools hasn’t been updated in over a week.

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