Tulsi Gabbard Sues Google

Today Tulsi Gabbard’s campaign sued Google for $50 million. Why? Because during the night of the first debate Google disabled her “advertising account” (I’m assuming she means adwords) preventing her from being able to purchase ads to direct searchers to her website. There’s also a paragraph in there that they’re “disproportionally putting her email into the spam folder.”

Image of a courthouse with scales of justice.

I read the complaint in the Gabbard suit (available from the NY Times). It’s kinda hard to read in a few places. The lawyers make statements that are clearly not factual (the First Amendment applies to Google advertising accounts) and others that are irrelevant (she’s a skilled surfer)

What I get from it is that Gabbard’s campaign was buying up lots of ads on Google the night of the first debate. Then their account was suspended. Google responses to the campaign as quoted in the complaint don’t look that suspicious to me. In fact, they tell me that Google saw some activity on their adwords account that was out of line with their history and so the account was suspended until someone could investigate. Google’s algorithms hate change and this isn’t surprising. Google had bland, meaningless boilerplates like most companies and the campaign didn’t like that.

The thing is, no where in this does she assert that Google delisted her website or did anything to change her organic search results. All she asserts is that they suspended her ability to buy advertising. If folks really were searching for Gabbard, surely they’d find her website, and her wikipedia article. They might not see any paid ads for her site, but I’m not sure why “not being able to buy advertising” is a first amendment issue.

She’s also asserting her email is being treated unfairly because it’s being filtered to the spam folder “more than other Democratic candidates.” What if the reason for that is she’s spamming more than other Democratic candidates? In any case, multiple laws protect the companies doing the filtering. As long as the filtering is being done in good faith, the companies are statutorily protected from legal liability. In fact, there are 2 decades of case and statutory law saying that mailbox providers have every right to filter or block mail as they see fit. I’ve detailed at least half a dozen cases here on the blog over the last few years – even going to courtrooms and watching the proceedings.

I am certainly not Google’s biggest fan, and find a lot of what they do problematic and intrusive. But in this case, I really can’t see what they’ve done wrong. Gabbard’s complaint boils down to Google inhibited her freedom of speech by prohibiting her from buying advertising on their during a specific 24 hour period (a lot of folks are saying her account was suspended for 6 hours, but I don’t know where that figure came from). I don’t really think the First Amendment grants us the right to buy advertising on a private ad network at a specific time.

Are there bigger issues with large social media companies and how they impact speech and our ability to communicate? Yes. Absolutely. There are significant issues with how they manage speech and what they allow. I’m not sure that Google is a social media company, though. Google is a data collection and advertising platform. The one bit of the company that might be a platform for speech (Google+) was shut down a while ago. Requiring Google to carry your ads is like insisting that the local newspaper publish your letter to the editor.

I don’t see this going very far. I’ve watched Google’s lawyers in action against someone expecting Google to change their filtering. I expect we’ll see a motion to dismiss on the basis of no valid claim. Google isn’t a public forum, nor a state actor; the internet is not public property. The judge may give the campaign an opportunity to rewrite the complaint, but unless they get better lawyers it’s going no where.

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Google makes connections

One of the client projects I’m working on includes doing a lot of research on MXs, including some classification work. Part of the work involves identifying the company running the MX. Many of the times this is obvious; mail.protection.outlook.com is office365, for instance.

There are other cases where the connection between the MX and the host company is not as obvious. That’s where google comes into play. Take the domain canit.ca, it’s a MX for quite a few domains in this data set. Step one is to visit the website, but there’s no website there. Step 2 is drop the domain into google, who tells me it’s Roaring Penguin software.
In some cases, though, the domain wasn’t as obvious as the Roaring Penguin link. In those cases, Google would present me with seemingly irrelevant hosting pages. It didn’t make sense until I started digging through hosting documentation. Inevitably, whenever Google gave me results that didn’t make sense, they were right. The links were often buried in knowledge base pages telling users how to configure their setup and mentioning the domain I was searching for.
The interesting piece was that often it was the top level domain, not the support pages, that Google presented to me. I had to go find the actual pages. Based on that bit of research, it appears that Google has a comprehensive map of what domains are related to each other.
This is something we see in their handling of email as well. Gmail regularly makes connections between domains that senders don’t expect. I’ve been speaking for a while about how Gmail does this, based on observation of filtering behavior. Working through multiple searches looking at domain names was the first time I saw evidence of the connections I suspected. Gmail is able to connect seemingly disparate hostnames and relate them to one another.
For senders, it means that using different domains in an attempt to isolate different mainstreams doesn’t work. Gmail understands that domainA in acquisition mail is also the same as domainB in opt-in mail is the same as domainC in transactional mail. Companies can develop a reputation at Google which affects all email, not just a particular mail stream. This makes it harder for senders to compartmentalize their sends and requires compliance throughout the organization.
Acquisition programs do hurt all mail programs, at least at Gmail.
 

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As I’ve said before, I can usually tell when some ISP changes their filtering algorithm because I start getting tons and tons of calls about delivery problems at that ISP. This past month it’s been Gmail.
There have been two symptoms I’ve been hearing about. One is an increase in bulk folder delivery for mail that previously was reliably hitting the inbox. The other is a bit more interesting. I’ve heard of 3 different mailers, with good reputations and very clean lists, that are seeing 4xx delays on some of their mail. The only consistency I, and my colleagues at some ESPs, have identified is that the mail is “bursty.”
The senders affected by this do send out mail daily, but the daily mail is primarily order confirmations or receipts or other transactional mails. They send bi-weekly newsletters, though, exploding their volume from a few tens of thousands up to hundreds of thousands. This seems to trigger Gmail to defer mail. It does get delivered eventually. It’s frustrating to try and deal with because neither side is really doing anything wrong, but good senders are seeing delivery delays.
For the bulk foldering, Bronto has a good blog post talking about the changes and offering some solid suggestions for how to deal with them. I’m also hearing from some folks who are reliable that Gmail may be rolling back some of the bulk foldering changes based on feedback from their users.
So if you’re seeing changes at Gmail, it’s not just you.

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Marking mail as spam says what?

I wear a number of hats and have a lot of different email addresses. I like to keep the different email addresses separate from each other, “don’t cross the streams” as it were.

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