The nice folks at Kickbox asked me what I thought the biggest myths about spamtraps were. I said:
I think the biggest misconception is that spamtraps are the reason for delivery failures, whether blocking or spamfoldering.
When the article came out, I was highly amused to see that John from Campaign Monitor said the same thing in his first sentence, too.
A common misconception is that spamtraps are the cause of deliverability issues and that finding and removing them is the key to improving deliverability.
Read the rest of what we said here: Email Deliverability Unfiltered: Spamtraps.
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