Google IP reputation bad


This morning hundreds of delivery folks logged into their Google Postmaster Tools account to see their IP reputation was bad.

A screenshot of Google Postmaster tools showing high IP reputation crashing to bad on December 10, 2019.

Even one of my client’s that is using a major ESP shared pools is seeing bad IP reputation on December 10, 2019.

The good news is this doesn’t seem to be affecting delivery. Most folks are reporting no delivery issues at Gmail and no change in open rates.

About the author


This site uses Akismet to reduce spam. Learn how your comment data is processed.

  • At this moment, It looks like the reputation data (IP and domain) for 12/10 has been removed from Google Postmaster Tools. Before 12/10, I’ve noticed the same thing on 7/3/2019.

    Thank you for commenting this issue!

By laura

Recent Posts


Follow Us