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Yearly Archives: 2020

Misinformation on filters

I’ve seen reports that someone is asserting that utm=COVID19 in URLs results in all mail going to bulk at multiple ISPs. This is the type of thing that someone says is true and dozens of folks believe it and thus a “deliverability phact” is born. For a plethora of reasons, this doesn’t pass the sniff […]

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Discussion Session

More than 30 people joined our delivery discussion from last Wednesday evening (Irish time). Thanks to all who joined and participated. I had a number of different topic suggestions, but the thing on everyone’s mind was the current pandemic and how much email many of our customers, clients, and companies are sending. We had what […]

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Deliverability discussion

Lots of folks are socialising distantly these days, so I thought I’d try a scheduled deliverability discussion over video. Given the time difference, I’ll log on in the evening Irish time which makes this daytime for most of the US folks. The first call will be Wednesday, March 25, 2020 at 5pm Ireland time. That’s […]

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Moment of Zen

Things are very unsettled right now. Completely and totally unsettled. Even for those of us who are well geared up for and used to working from home are struggling in our current situation. We went for a walk down the canal on Tuesday, and it was very quiet, with almost no traffic on the street. […]

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Happy St. Patrick’s Day

It’s a near silent St. Paddy’s day here in Ireland. We took a walk along the canal and took in the silence. On the way back, our neighbour’s kids had decorated their front window and I had to take a picture. Things are weird. Be kind to yourself and to others. Wash your hands. Don’t […]

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Advice on coronavirus emails

Gartner has some really good recommendations for companies considering mailing about the coronavirus pandemic. Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect […]

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Authentication at Office365

This is a followup from a post a few weeks ago about authentication changes at Office365. We have some more clarity on what is going on there. This is all best information we have right now. Microsoft is now requiring authentication to match the visible from address in order to reach the inbox at Office365. […]

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Deliverability mythbusting

Recently had the pleasure of sitting down with Jillian Bowen and talking about deliverability for her podcast.

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Back at it

Back at the office after traveling to visit a bunch of our US friends recently. A lot of news, both in and out of the email space, happened while we were gone. The biggest stories are outside the email space and I will admit to following the coronavirus news probably closer than I should. (My […]

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What is FCrDNS and why do we care

It’s been a light blogging month. We’ve been dancing around getting the final plans, financing, and contractors set up for the work we’re doing on the Dublin house and then heading off for our first actual vacation in almost 5 years. But, I wrote half of this answering a question on mailop, so I may […]

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