Happy New Year

Well, it’s 2020. The start of a new year and a new decade, or not depending on what number theory you use to count decades. Personally, I think we, as pattern loving humans, just happen to love numbers that end with 0 and we’re going to consider it special whether or not it’s the actual end or start of a decade.

This is the point in time where many blogs are doing year end (or, in this case decade-end) reviews. I have to admit, for me 2019 was a blur. We’re still not quite settled here in Dublin and it just doesn’t feel like a time for any kind of review or look back. Instead, we’re looking forward to what’s coming in 2020.

The move has provided us with opportunity to really consider what products and services we’re offering. Which are the ones meeting the needs of marketers and which are the ones that are tired and old. What new things can we provide to give marketers more insight and information into getting the mail to the inbox? We have some exciting things coming up in 2020 and are working hard to get them ready for prime time.

One of the big things is editing and updating our ISP information pages. Most of what is there was written early in the decade, and desperately needs to be updated. I’ve been working on that and will be updating pages throughout the beginning of the year.

I also hope to be traveling and speaking more this year. For the first time in more than a decade I did no business travel in 2019. I’m ready to get out again. Have a conference where you want a deliverability or email filter talk? Hit me up.

There are other plans in the works, too. We’re excited for 2020, and we hope you are too.

cygnets by the side of the Grand Canal in Dublin
Authentication
Troubleshooting delivery problems

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Next month I’ll be in London for the Email Innovations Summit. This will be an updated version of what you need to know to talk with technical folks.
In early December I’ll be doing a DMA webinar discussing the subscription bombings. That’s still in the works.
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I’m looking at others, too. What are your favorite events?

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Upcoming events for Laura

speakingIconForBlogWe’re more than halfway through April. Good: Taxes are finished. Bad: Wait? We’re well into Q2? How time files. With that realization, it seems like it’s a good time to share some of the places and events I’ll be at in May.
Salesforce Connections in Atlanta, GA. May 10 – 12. I’m a panelist for Deliverability Unplugged: How to Stay out of Email Jail and Other Best Practices on May 11.  I’m sharing the panel with Mickey Chandler from SFMC and Melinda Plemel from Return Path. The session will be moderated by Rebecca McAdams from Forrester Research. Bring questions. I don’t think you really want to just listen to us show you slides, so come bearing questions.
As an aside, Salesforce is offering a discount of 50% off registration for Connections16 through April 22 if you use the promo code EQUALITY. Good on Salesforce for this.
Email Innovations Summit in Las Vegas, NV. May 17 – 18. Understanding your IT Department: What Non-Technical Brand Managers Need to Know about Email Security, DMARC , ISPs and Delivery. I’ve been working on this talk and, wow, there’s a lot of info I want to share. It should be a fun session, so stop by.
You can get a 15% discount off the cost of registration for Innovations by using my speaker code SPKATK

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