When opens hurt reputation
- laura
- Delivery improvement
- January 30, 2020
Podia has scraped the Word to the Wise blog and I’m currently receiving an ongoing drip campaign from them absolutely begging me to mention them in my blog post on cold emails.
Related Posts
What is an open?
I was having a discussion today with a few industry colleagues about engagement and open rates. It was a good discussion and inspired a couple blog posts. Engagement totally matters, Engagement affects deliverability, and ISPs should be the last of your concerns.
I think they’ve covered the engagement issue pretty well, but what I wanted to talk about was metrics, specifically opens. Open is a fairly simple word, and it’s used in email all the time. Recipients open email. Mailbox providers measure that open. Senders measure that open.
It’s critical to remember, though, that open rates as measured by free mailbox provider and open rates tracked by a sender are not really the same thing. They’re measured in very different ways, and there is not a 1:1 mapping between the two measurements.
Marking mail as spam says what?
I wear a number of hats and have a lot of different email addresses. I like to keep the different email addresses separate from each other, “don’t cross the streams” as it were.
The cycle goes on
Monday I published a blog post about the ongoing B2B spam and how annoying it is. I get so many of these they’re becoming an actual problem. 3, 4, 5 a day. And then there’s the ongoing “drip” messages at 4, 6, 8, 12 days. It is getting out of control. It’s spam. It’s annoying. And most of it’s breaking the law.
But, I can also use it as blog (and twitter!) fodder.