#ltdelivery: Maintaining reputation

At tomorrow’s #ltdelivery session we’ll continue talking about session: Maintaining and warming up reputations.

Invitations are going out end of the day (Dublin) today. Want to join dozens of your colleagues talking about Reputation? Sign up on our #ltdelivery page.

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Let’s do it again

Given the success of our initial call, let’s try it again. This time Friday April 10, 5pm Ireland time, 12 noon Eastern and 9am Pacific. Same as before, send me an email to laura-ddiscuss@ the obvious domain and I’ll send you an invite. I’m trying to move the days around to catch folks who couldn’t make Wednesday.

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Stop obsessing about open rates

In 2020:

  • 250OK says open rates were much lower than ESPs report.
  • The Only Influencers list hosts a discussion about the value and use of open rates.
  • A potential client contacts me asking if I can get their open rates to a certain percentage.
  • A client shows me evidence of 100% inboxing but wants to improve their open rate.
  • An industry group runs sessions at multiple meetings discussing how inaccurate open rates are.

The industry needs to stop obsessing over open rates.

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Lets Talk Delivery

Hope everyone had a good break.

The Let’s Talk Delivery sessions are restarting. I’ve set up a schedule and a page where you can subscribe to invites. Our next session is September 16th and we’re talking Reputation: Warmup, developing and nurturing. We talked a little last week about identity and you can follow along with the notes.

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