What’s the best opt-in method?
Kickbox interviewed a bunch of us to find out what methods of opt-in we recommend. Go check it out.
What’s your favourite method of opt-in?
Related Posts
Mailchimp changes signup process
- laura
- Oct 24, 2017
As of October 31, 2017 signup forms and popup boxes provided by Mailchimp will no longer default to a double / confirmed opt-in process.
Read MoreActive buttons in the subject line
- laura
- Jul 7, 2017
This morning I waded into a twitter discussion with a bunch of folks about some issues they were having with delivery to gmail. The discussion started with a blog post at detailed.com describing how some senders are seeing significant drops in open rates. I thought I’d take a look and see if I can help, because, hey, this is an interesting problem.
I signed up for a bunch of the mail that was seeing gmail problems and discovered that one of them had the confirmation link in the subject line. How cool is that?
I’ve known about the Gmail subscription line functionality for a while, but this is the first time I’ve seen it in the wild.
The action is in a <div> tag at the bottom of the email. Gmail has been allowing actions in subject lines for a while, this is just the first time I’ve seen it used for subscriptions. It’s so cool.
Want to add one to your post? Instructions are available from Google on their Email Markup pages.
The many meanings of opt-in
- laura
- Apr 3, 2019
An email address was entered into our website
An email address was associated with a purchase on our website.
Read More