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I can't click through if you don't exist

Recipients can’t click through if you don’t exist
A tale of misconfigured DNS wrecking someone’s campaign.
I got mail this morning from A Large Computer Supplier, asking me to fill in a survey about them. I had some feedback for them, mostly along the lines of “It’s been two decades since I bought anything other than rackmount servers from you, maybe I’m not a good advertising target for $200 consumer laptops?” so I clicked the link.
 
Failed_to_open_page
 
(I’ve replaced the real domain with survey.example.com in this post, to protect the innocent, but everything else is authentic).
That’s not good. The friendly error messages web browsers give sometimes hide the underlying problem, but that looks like a DNS problem. Did they do something stupid, like putting the wrong URL in the mail they sent?
 

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Four things to check before your next mailing

Like many bits of technology, email is often set-and-forget. Everything is checked and rechecked during setup, and then no one goes back and looks at it again. But mail programs are not static, and people make changes. These changes don’t really break things, but over time they can create their own set of problems.
Setting aside some time every quarter or even every year to check and make sure all the bits of mail are configured correctly is a good idea.

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Command Line Tools

Tools that you run from the command line – i.e. from a terminal or shell window – are often more powerful and quicker to use than their GUI or web equivalents.

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