I’m repeating the presentation I gave at M3AAWG in London for the Certified Senders Alliance.
It’s all about how to send an email by hand, and how knowing the mechanics of how an email is sent can help us diagnose email delivery issues.
We’re starting in about five hours from when I post this.
Register at https://register.gotowebinar.com/register/2268789893122531343
There’s an ongoing discussion, one I normally avoid, regarding how much impact an ESP has on deliverability. Overall, my opinion is that as long as you have a half way decent ESP they have no impact on deliverability. Then I started writing an email and realised that my thoughts are more complex than that.
The nice folks over at Postmark shared a new deliverability resource last week. The SMTP Field Manual. This is a collection of SMTP responses they’ve seen in the wild. This is a useful resource. They’re also collecting responses from other senders, meaning we can crowdsource a useful resource for email deliverability folks.
Read MoreA few weeks ago I wrote a blog post focusing on one small part of bounce handling. Today I want to talk about delivery failures that aren’t bounces. This is really the biggest issue for companies who have written their own bulk sending servers. Modern bulk MTA appliances and ESPs correctly handle these types of bounces. However, when you’re troubleshooting it’s important to know that sometimes there won’t be a SMTP level bounce.
Read More