I apparently gave chess.com an email address in 2007 – probably due to a client engagement? I don’t know. I unsubscribed from their mail at some point as there has only been one email from them between 2010 and 2021. Maybe this time they’ll actually unsubscribe me.
Back in April I wrote about some poor marketing automation that ended up spamming me with ‘cart abandonment’ emails when the issue was the company’s credit card processing went down. That post has now been scraped by the spammers Moosend and they keep sending me… poorly targeted automated spam.
Read MoreDear Colleagues at ESPs,
We have a problem. More specifically, YOU have a problem. You have a spam problem. One that you’re not taking care of in any way, shape or form.
Read MoreA frequent question in a number of deliverability spaces is how to tell if a message is transactional or marketing. In most cases the decision is related to whether or not to respect an unsubscribe request. All too often companies decide that their messages are too important to allow someone to opt-out of. The problem is, in some cases, there is no longer a customer relationship to send notices about.
Read More