Just a very, very short post with links to the Yahoo and Google requirements FAQs. Given I can’t ever remember them I’m guessing lots of y’all can’t either.
Yahoo: https://senders.yahooinc.com/best-practices/ and https://senders.yahooinc.com/faqs/
Google: https://support.google.com/a/answer/14229414
One of the things I do for clients is look at who is really handling mail for their subscribers. Steve’s written a nifty tool that does a MX lookup for a list of domains. Then I have a SQL script that takes the raw MX lookup and categorizes not by the domain or even the MX, but by the underlying mail filter.
Read MoreA few months ago, Google made a splash in the political press and the email marketing space when they asked the FEC the following question:
Read MoreIf you’re an ESP with small customers you may have looked at the recent Google / Yahoo requirements around DMARC-style alignment for authentication and panicked a bit.
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