Just a very, very short post with links to the Yahoo and Google requirements FAQs. Given I can’t ever remember them I’m guessing lots of y’all can’t either.
Yahoo: https://senders.yahooinc.com/best-practices/ and https://senders.yahooinc.com/faqs/
Google: https://support.google.com/a/answer/14229414
A few months ago, Google made a splash in the political press and the email marketing space when they asked the FEC the following question:
Read MoreEvery once in a while we’ll see a rejection from Yahoo that says RFCs 554 5.0.0 Message not accepted due to failed RFC compliance. What does that mean and what can we do about it?
If you’re an ESP with small customers you may have looked at the recent Google / Yahoo requirements around DMARC-style alignment for authentication and panicked a bit.
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