Sendy and one-click unsubscribe
If you’re using sendy and you’ve found that RFC 8058 one click unsubscribe fails – or, worse, seems to work but doesn’t actually unsubscribe the user – you should take a look at James’ workaround.
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One-click unsubscribe
The worst thing about the yahoogle requirements has been their use of the term “one-click unsubscribe”. It’s an overloaded term that’s being used here to mean RFC 8058 in-app unsubscription. That’s a completely different thing to what one-click unsubscription has been used to mean for decades, often in the context of complying with legal requirements around unsubscription.
Read MoreBest practices … what are they?
“We follow all the best practices!” is a common refrain from many senders. But what does best practices really mean?
To me the bulk of best practices are related to permission, technical setup and identity.