We had a well attended call yesterday, almost 40 people showed up. I did get a recording but need to work out some editing before sharing it. What did you do during the pandemic? I learned lots of new things and spent way to much time relearning all the virology and immunology I forgot after leaving the lab… I do have the google doc of resources and information I put together prior to the...
Our next Delivery Discussion is May 6 at 5pm Irish time, noon eastern and 9am pacific. We’ll be talking about spamtraps. Drop me an email at laura-ddiscuss@ the obvious domain to get an invite. Bring your questions, your concerns and, yes, even your gripes to talk with various folks in the industry. We’ll share what we know, what we think and what we feel about spamtraps. I’ll...
The nice folks at Kickbox asked me what I thought the biggest myths about spamtraps were. I said: I think the biggest misconception is that spamtraps are the reason for delivery failures, whether blocking or spamfoldering. When the article came out, I was highly amused to see that John from Campaign Monitor said the same thing in his first sentence, too. A common misconception is that spamtraps...
Someone recently asked when they should purge addresses to remove spamtraps. To my mind this is actually the wrong question. Purging addresses that don’t engage is rarely about spamtraps, it’s about your overall communication processes. Well maintained traps will actively bounce mail for 6 – 12 months before turning the address into a trap. In those cases it’s mostly the whole...
One of the fascinating parts of my job is seeing how different groups in email have radically disparate points of view. A current example is how much value senders put on spamtraps compared to ISPs and filtering companies. I understand why this is. In all too many cases, when a sender asks why they’re mail is going to bulk or being blocked, the answer is “you’re hitting...
I really dislike whomever it was that coined the term pristine spamtraps. I get what they were trying to do, explain the different kinds of spamtraps and how different traps get on your list in different ways. Except… any type of trap can end up on your list in any way. For instance, not every recycled trap shows up on a list because bounce handling is bad. Sometimes, people input their old...
Spamtraps strike fear into the heart of senders. They’ve turned into this monster metric that can make or break a marketing program. They’ve become a measure and a goal and I think some senders put way too much emphasis on spamtraps instead of worrying about their overall data accuracy. Recently I got a question from a client about the chances that any address they were currently...
A few hours ago I was reading an ESP blog post that recommended removing addresses after they were inactive for a year because the address could turn into a spamtrap. That is not how addresses turn into spamtraps and not why we want to remove active addresses. Moreover, it demonstrates a deep misunderstanding of spamtraps. Unfortunately, there are a lot of myths and misunderstandings of...
I’ve been slammed the last few days and blogging is that thing that is falling by the wayside most. I don’t expect this to change much in the very short term. But, I do have over 1200 blog posts, some of which are still relevant. So I’ll be pulling some older posts out and sharing them here while I’m slammed and don’t have a lot of time left over to generate new...
I’ve talked about spamtraps in the past but they keep coming up in so many different discussions I have with people about delivery that I feel the need to write another blog post about them. Spamtraps are … … addresses that did not or could not sign up to receive mail from a sender. … often mistakenly entered into signup forms (typos or people who don’t know their...
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