Recent Posts

Google and Alignment Update

Earlier this month, I published a post about some changes with how Google is displaying information related to authentication in their “View Original” page. There’s one condition I apparently didn’t report and it brought up a question earlier today.

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What Spamtraps Tell Us

Many blocklists use spamtraps to detect poor sending practices and will cite spamtrap hits as the reason for the blocks. Senders legitimately fear spamtraps showing up on their lists because of this. If spamtraps weren’t used by blocklists no one would really care about them. They’re just another kind of bad address.

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Do spamtraps exist?

One of the folks on the Email Geeks slack asked me a question last week that I thought was really insightful and has a somewhat nuanced answer.

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Google, Alignment and DMARC

Google has been making a number of changes to their systems over the last few weeks. Folks are seeing a lot of changes in Google postmaster tools and they’re seeing changes in how Google is displaying headers in the “show original” tab.

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Setting up a smarthost

We run most of our own network services – inbound and outbound email, DNS and web presence. We run separate services for inbound and outbound email to give us more flexibility in how we set things up.

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How to choose an ESP based on deliverability

Despite what a lot of SEO slop will try and tell you there’s no way to measure deliverability performance across multiple ESPs in any way that’s meaningful.

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Don’t add your domain to the Public Suffix List

(At least, not if you ever intend to use it for email. It might break the domain for email, maybe forever.)

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Are Complaints Weighted?

I’ve been doing a lot of my question answering over on the Email Geeks slack and have decided to bring some of the answers over here. Today’s question:

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Diagnosing Hard Bounces

A very short post about diagnosing hard bounces, because I’ve had to give the same advice to a dozen folks over the past few months.

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