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Let’s Talk: Reputation

The next 3 or 4 Let’s Talk sessions are going to be all about reputation. We’ll start with a general overview of reputation and identity, then move on to specific kinds of reputation (IP, domain, URL, content), then we’ll talk about how to create, maintain and repair reputation. Still working on the outline, but I’m pretty convinced this will be at least 3 sessions.

Let’s Talk Reputation: July 15, July 29 and August 12. 4pm GMT, noon eastern, 9am pacific.

As everything is taking longer the days, the signup page still isn’t finished. We’re still doing this manually so send me an email to laura-ddiscuss at the obvious domain and I’ll get you an invite.

Invites go out the Monday before the call.

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Let’s Talk: Engagement part 2

Our next #letstalk deliverability session will be Wednesday July 1 at 17:00 GMT and 09:00 pacific. We’ll be continuing the Engagement discussion as we didn’t get to all of the questions folks asked. And my best intentions of following up with them got derailed for a host of reasons. Easy enough to continue the discussion where we left off and answer the remaining questions. 

Notes and agenda for previous sessions are open to the public.

As always, email laura-ddiscuss@ the obvious domain and we’ll send out an invite. Invites happen the Monday before the call, so be on the lookout.

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Upcoming events

Mailcon Webinar: June 25th, 10am pacific

I will be joining my Women of Email co-founders at a webinar hosted by Mailcon on Thursday June 25.

Never have brands felt such pressure to “adapt or die” than in 2020. A global pandemic threatens lives, a human rights movement has reached a fever pitch, and impending economic devastation looms on our horizon. Brands have departed from business-as-usual routines, with some unveiling radical transformations in record time in response to dramatic shifts in consumer needs and behavior.

How are marketers doing during this period of uncertainty? Will we settle into a predictable new norm? What will subscriber expectations look like in the long term and how can brands adapt to them?
In this session, the founders of Women of Email share their observations, predictions, and advice for brand survival and success for the remainder of 2020 and beyond. We’ll explore:

  • Why deliverability is more far more complex—and difficult—than ever before
  • How to identify and leverage critical consumer signals in your campaign data.
  • The heightened challenges associated with loyalty and retention.
  • What changes to make now, what to prepare for in the future, and how to get buy-in from leadership

Deliverability Discussion

Our next #letstalk deliverability session will be Wednesday July 1 at 17:00 GMT and 09:00 pacific. We’ll be continuing the Engagement discussion as we didn’t get to all of the questions folks asked. And my best intentions of following up with them got derailed for a host of reasons. Easy enough to continue the discussion where we left off and answer the remaining questions.

As always, email laura-ddiscuss@ the obvious domain and we’ll send out an invite. Invites happen the Monday before the call, so be on the lookout.

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Terminology

There is a lot more to say here, and I’m working on a longer post to really talk about the underlying racism in tech and how we as an industry have failed.

In the deliverability space, specifically, the use of blacklist/whitelist is terminology rooted in racism (black is bad, white is good). Many DNSBLs use the block terminology and have done for a while. But there are still too many places that talk about blacklists and whitelists (including here even though we make an effort to not use those terms).

Better terminology is blocklist and safelist. I recommit to using blocklist as the right terminology and commit to using safelist moving forward.

It’s not enough. It’s not the only thing I am doing to support equality and fight racism. But I’m making the commitment here, publicly.

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Let’s Talk: Bounce handling

Next Let’s Talk session is June 17 with the topic of bounce handling. As always: 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious.

We have notes from previous calls:

Engagement Google Doc

Spamtraps Google Doc

FBL Google Doc

Looking forward to talking to everyone!

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Let’s Talk: Engagement

I’m working on a more formal schedule for the Let’s Talk events and hope to have that out over the next few days. Meanwhile, we’re moving ahead with the next talk: Engagement!

Wednesday June 3, 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious.

Notes, questions and comments for past talks are available.

I want to take a minute to thank everyone who has joined the calls. I get to see old colleagues and meet new ones. They’ve been great because you’ve all shown up and participated. I look forward to hosting many more.

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Let’s Talk: FBLs

Next Delivery Discussion Wednesday, May 20. We’ll be talking FBLs.

I’ve been reviewing the recording of last week’s call. A few folks have reached out and asked that their comments not be shared, so I am working out next steps. The good news is that the recording worked well and I’m learning new skills.

Please RSVP to laura-ddiscuss at the obvious domain. Invite will go out early next week with the details and the link to notes and a Google doc.

If you have any questions or topics you’d like addressed, let me know.

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Spamtraps resources

We had a well attended call yesterday, almost 40 people showed up. I did get a recording but need to work out some editing before sharing it. What did you do during the pandemic? I learned lots of new things and spent way to much time relearning all the virology and immunology I forgot after leaving the lab…

I do have the google doc of resources and information I put together prior to the call, as well as some notes taken by helpful participants.

Next call is Wednesday May 20, same time. Topic to be announced.

(and, again, I wrote this and forgot to hit send)

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Let’s Discuss: Spamtraps

Our next Delivery Discussion is May 6 at 5pm Irish time, noon eastern and 9am pacific. We’ll be talking about spamtraps. Drop me an email at laura-ddiscuss@ the obvious domain to get an invite.

two stick figures sitting across a table talking

Bring your questions, your concerns and, yes, even your gripes to talk with various folks in the industry. We’ll share what we know, what we think and what we feel about spamtraps.

I’ll be pulling together some resources and will share them here after the call.

Can’t wait to speak with you.

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What’s missing in MarTech?

A few weeks ago, Kickbox asked me, and a bunch of other folks who know their stuff, what was missing in MarTech. Yesterday they published what we thought. Check out their blog post and see what folks had to say.

Email Deliverability Unfiltered: What’s missing in MarTech for deliverability?

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