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#ltdelivery: Maintaining reputation

At tomorrow’s #ltdelivery session we’ll continue talking about session: Maintaining and warming up reputations.

Invitations are going out end of the day (Dublin) today. Want to join dozens of your colleagues talking about Reputation? Sign up on our #ltdelivery page.

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The care and feeding of reputation

The next #letstalkdelivery session is Wednesday September 16 at 5pm. Invites went out today so if you signed up for our mailing list, you have the invite in your inbox. OK, if you’re on gmail it went to the promotions tab, but that’s OK, I’m promoting our call.

Check out our schedule and sign up for our mailing list so you don’t miss the next session at our #letstalkdelivery webpage.

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Lets Talk Delivery

Hope everyone had a good break.

The Let’s Talk Delivery sessions are restarting. I’ve set up a schedule and a page where you can subscribe to invites. Our next session is September 16th and we’re talking Reputation: Warmup, developing and nurturing. We talked a little last week about identity and you can follow along with the notes.

A couple things have changed about how we’re handling the sessions.

We’ve set up a LetsTalk page. There you can see upcoming questions, links to the docs and notes from current and past sessions and sign up to receive invites and notices.

Instead of collecting questions prior to the session on the Google Doc, we’ll collect them on our Facebook page. I’ll open up question pages for each session and you can add questions there.

Invites will still go out on the Monday before the session. We’ll also be opening up the Google doc for questions and feedback during the session.

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Let’s Talk: August vacation

These talks have been wildly successful and I am so excite to talk with all of you and discuss topics of deliverability. When I started them I thought there was some desire for peers to discuss delivery with one another. As they’ve evolved I realize they were not just open discussions but more formal training sessions. This is requiring more prep and structure now and I’m finding myself not quite keeping up with that. 

Given this and the fact that it’s summer and we should all be vacationing, I’m going to be taking August off from holding the Let’s Talk calls. This will give me a chance to catch up with the infrastructure that will make this less work on my part longer term. 

That means the next call will be September 2, where we’ll kick off with reputation.

You guys are awesome and I am so thrilled to be talking with all of you. 

Have a great August break and we’ll talk soon.

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Let’s Talk: Reputation

The next 3 or 4 Let’s Talk sessions are going to be all about reputation. We’ll start with a general overview of reputation and identity, then move on to specific kinds of reputation (IP, domain, URL, content), then we’ll talk about how to create, maintain and repair reputation. Still working on the outline, but I’m pretty convinced this will be at least 3 sessions.

Let’s Talk Reputation: July 15, July 29 and August 12. 4pm GMT, noon eastern, 9am pacific.

As everything is taking longer the days, the signup page still isn’t finished. We’re still doing this manually so send me an email to laura-ddiscuss at the obvious domain and I’ll get you an invite.

Invites go out the Monday before the call.

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Let’s Talk: Engagement part 2

Our next #letstalk deliverability session will be Wednesday July 1 at 17:00 GMT and 09:00 pacific. We’ll be continuing the Engagement discussion as we didn’t get to all of the questions folks asked. And my best intentions of following up with them got derailed for a host of reasons. Easy enough to continue the discussion where we left off and answer the remaining questions. 

Notes and agenda for previous sessions are open to the public.

As always, email laura-ddiscuss@ the obvious domain and we’ll send out an invite. Invites happen the Monday before the call, so be on the lookout.

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Upcoming events

Mailcon Webinar: June 25th, 10am pacific

I will be joining my Women of Email co-founders at a webinar hosted by Mailcon on Thursday June 25.

Never have brands felt such pressure to “adapt or die” than in 2020. A global pandemic threatens lives, a human rights movement has reached a fever pitch, and impending economic devastation looms on our horizon. Brands have departed from business-as-usual routines, with some unveiling radical transformations in record time in response to dramatic shifts in consumer needs and behavior.

How are marketers doing during this period of uncertainty? Will we settle into a predictable new norm? What will subscriber expectations look like in the long term and how can brands adapt to them?
In this session, the founders of Women of Email share their observations, predictions, and advice for brand survival and success for the remainder of 2020 and beyond. We’ll explore:

  • Why deliverability is more far more complex—and difficult—than ever before
  • How to identify and leverage critical consumer signals in your campaign data.
  • The heightened challenges associated with loyalty and retention.
  • What changes to make now, what to prepare for in the future, and how to get buy-in from leadership

Deliverability Discussion

Our next #letstalk deliverability session will be Wednesday July 1 at 17:00 GMT and 09:00 pacific. We’ll be continuing the Engagement discussion as we didn’t get to all of the questions folks asked. And my best intentions of following up with them got derailed for a host of reasons. Easy enough to continue the discussion where we left off and answer the remaining questions.

As always, email laura-ddiscuss@ the obvious domain and we’ll send out an invite. Invites happen the Monday before the call, so be on the lookout.

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Terminology

There is a lot more to say here, and I’m working on a longer post to really talk about the underlying racism in tech and how we as an industry have failed.

In the deliverability space, specifically, the use of blacklist/whitelist is terminology rooted in racism (black is bad, white is good). Many DNSBLs use the block terminology and have done for a while. But there are still too many places that talk about blacklists and whitelists (including here even though we make an effort to not use those terms).

Better terminology is blocklist and safelist. I recommit to using blocklist as the right terminology and commit to using safelist moving forward.

It’s not enough. It’s not the only thing I am doing to support equality and fight racism. But I’m making the commitment here, publicly.

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Let’s Talk: Bounce handling

Next Let’s Talk session is June 17 with the topic of bounce handling. As always: 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious.

We have notes from previous calls:

Engagement Google Doc

Spamtraps Google Doc

FBL Google Doc

Looking forward to talking to everyone!

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Let’s Talk: Engagement

I’m working on a more formal schedule for the Let’s Talk events and hope to have that out over the next few days. Meanwhile, we’re moving ahead with the next talk: Engagement!

Wednesday June 3, 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious.

Notes, questions and comments for past talks are available.

I want to take a minute to thank everyone who has joined the calls. I get to see old colleagues and meet new ones. They’ve been great because you’ve all shown up and participated. I look forward to hosting many more.

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