Recent Posts

Apple MPP

• steve
• Sep 8, 2021

• Industry , Technical

You’ve probably heard about Apple Mail Privacy Protection. Email marketing chat has been all a-twitter about it since it was announced in June.

About the Apple thing

• laura
• Jun 10, 2021

• Industry

A lot of folks are talking about Apple’s recent announcement about building privacy protection into email. I have somewhat stayed out of the conversation and I’m not sure what I really think about it. This is a change to how a lot of folks use email and no one really likes change.

Domains and Reputation

• laura
• Mar 18, 2021

• Faq

(Copied and lightly edited from a Facebook post)

It occurred to me as I was commenting elsewhere that there is a lot of confusion about domains / subdomains and where they’re used in emails.
I get confused when people talk about ‘domain reputation’ because I have at least 4 distinct places where domains show up in an email that heavily influence delivery. But a lot of other folks talk about domain reputation as a single thing. I can never work out which place they’re talking about and thus find it difficult to comment on the domain reputation.

What’s the best opt-in method?

• laura
• Feb 24, 2021

• Industry

Kickbox interviewed a bunch of us to find out what methods of opt-in we recommend. Go check it out.

Step by Step guide to fixing Gmail delivery

• laura
• Jan 27, 2021

• Delivery Improvement

I regularly see folks asking how to fix their Gmail delivery. This is a perennial question (see my 2019 post and the discussions from various industry experts in the comments). Since that discussion I haven’t seen as much complaining about problems.

Current events and filters

• laura
• Jan 9, 2021

• Industry

That was a longer than intended hiatus from blogging. I’ll be honest, though, talking about email just seemed so trivial in the face of what was and is continuing to happen. I posted this over on slack, earlier, and Steve pointed out I should make it public on the blog. It’s as good a way as any to come back to the blog.

Cyber Monday

• steve
• Nov 30, 2020

• Best Practices

— @TwistedDoodles

#ltdelivery: Maintaining reputation

• laura
• Sep 29, 2020

• Industry

At tomorrow’s #ltdelivery session we’ll continue talking about session: Maintaining and warming up reputations.

The care and feeding of reputation

• laura
• Sep 14, 2020

• Uncategorized

The next #letstalkdelivery session is Wednesday September 16 at 5pm. Invites went out today so if you signed up for our mailing list, you have the invite in your inbox. OK, if you’re on gmail it went to the promotions tab, but that’s OK, I’m promoting our call.

Lets Talk Delivery

• laura
• Sep 8, 2020

• Industry

Hope everyone had a good break.

The Let’s Talk Delivery sessions are restarting. I’ve set up a schedule and a page where you can subscribe to invites. Our next session is September 16th and we’re talking Reputation: Warmup, developing and nurturing. We talked a little last week about identity and you can follow along with the notes.