You probably use TLS hundreds of times a day. If you don’t recognize the term, you might know it better by it’s older name, SSL. TLS is what protects your data in transit whenever you go to Google, or Yahoo or even this blog. The little padlock in your browser address bar tells you that your browser has used the TLS protocol to do two things. First, it’s decided that the server...
This seems like an attempt to create the next big viral marketing campaign. It’s just spam, though, and not even good spam. There’s nothing about a random “click here” that will entice me to click on it. Scammers? Spammers? Whoever Ryann Rasmussen at HighSpeedInternet is, she might want to rethink her marketing strategy. It looks more like an infection attempt than...
While discussing a draft of a Deliverability BCP document the issue came up of what rejections at different phases of the email delivery transaction can mean. That’s quite a big subject, but here’s a quick cheat sheet. At initial connection Dropped or failed connection: your reputation with the receiver is so bad that they don’t want to see any email from you, ever their mail...
Happy Friday, all. This has been a rough week for so many people, I thought we needed a little humor.
From Tim Norton (@norton_tim) on Twitter.
IP reputation is a measure of how much wanted mail a particular IP address sends. This wanted mail is measured as a portion of the total email sent from that IP. Initially IP reputation was really the be all and end all of reputation, there was no real good way to authenticate a domain or a from address. Many ISPs built complex IP reputation models to evaluate mail based on the IP that sent the...
Over the last few months more and more marketers are finding their primary delivery challenge is the Gmail inbox. I’ve been thinking about why Gmail might be such a challenge for marketers. Certainly I have gotten a lot of calls from people struggling to figure out how to get into the Gmail inbox. I’ve also seen aggressive domain based filtering from Gmail, where any mention of a...
Mention an email is spam to some senders and watch them dance around trying to explain all the ways they aren’t spammers. At some point, calling an email spam seems to have gone from a statement of fact into some sort of moral judgement on the sender. But calling an email spam is not a moral judgement. It’s just a statement of what a particular recipient thinks of an email. There are...
Campaign Monitor has an interview with Gmail looking at how to get mail to the Gmail inbox. It’s a great article and I think everyone should go read it. One of the most important things it talks about is how complex filters are. On Gmail’s end, Sri revealed that there are literally hundreds of signals to decide whether an email should go to the Inbox or the Spam folder. The importance...
April was a big month of changes in the email world, and here at Word to the Wise as we launched our new site, blog and logo. DMARC The big story this month has been DMARC, which started with a policy change Yahoo made on April 4 updating their DMARC policy from “report” to “reject”. We began our coverage with a brief DMARC primer to explain the basics around these policy statements and why...
I’m seeing an increase in the number of articles stating wildly wrong things about spam traps. Some have started claiming that typo traps are new. Or that typo traps are newly used by Spamhaus. These claims make for great copy, I guess. Wild claims about how the evil anti-commerce self-appointed internet police are actively trying to trap marketers get clicks. These claims also...
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