Recent Posts

Let’s Talk: Reputation

• laura
• Jul 7, 2020

• Industry

The next 3 or 4 Let’s Talk sessions are going to be all about reputation. We’ll start with a general overview of reputation and identity, then move on to specific kinds of reputation (IP, domain, URL, content), then we’ll talk about how to create, maintain and repair reputation. Still working on the outline, but I’m pretty convinced this will be at least 3 sessions.

Let’s Talk: Engagement part 2

• laura
• Jun 25, 2020

• Industry

Our next #letstalk deliverability session will be Wednesday July 1 at 17:00 GMT and 09:00 pacific. We’ll be continuing the Engagement discussion as we didn’t get to all of the questions folks asked. And my best intentions of following up with them got derailed for a host of reasons. Easy enough to continue the discussion where we left off and answer the remaining questions. 

Upcoming events

• laura
• Jun 23, 2020

• Industry

Mailcon Webinar: June 25th, 10am pacific

I will be joining my Women of Email co-founders at a webinar hosted by Mailcon on Thursday June 25.

Terminology

• laura
• Jun 11, 2020

• Best Practices

There is a lot more to say here, and I’m working on a longer post to really talk about the underlying racism in tech and how we as an industry have failed.

Let’s Talk: Bounce handling

• laura
• Jun 8, 2020

• Industry

Next Let’s Talk session is June 17 with the topic of bounce handling. As always: 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious.

Let’s Talk: Engagement

• laura
• May 26, 2020

• Industry

I’m working on a more formal schedule for the Let’s Talk events and hope to have that out over the next few days. Meanwhile, we’re moving ahead with the next talk: Engagement!

Let’s Talk: FBLs

• laura
• May 11, 2020

• Industry

Next Delivery Discussion Wednesday, May 20. We’ll be talking FBLs.

I’ve been reviewing the recording of last week’s call. A few folks have reached out and asked that their comments not be shared, so I am working out next steps. The good news is that the recording worked well and I’m learning new skills.

Spamtraps resources

• laura
• May 8, 2020

• Industry

We had a well attended call yesterday, almost 40 people showed up. I did get a recording but need to work out some editing before sharing it. What did you do during the pandemic? I learned lots of new things and spent way to much time relearning all the virology and immunology I forgot after leaving the lab…

Let’s Discuss: Spamtraps

• laura
• May 1, 2020

• Industry

Our next Delivery Discussion is May 6 at 5pm Irish time, noon eastern and 9am pacific. We’ll be talking about spamtraps. Drop me an email at laura-ddiscuss@ the obvious domain to get an invite.

What’s missing in MarTech?

• laura
• May 1, 2020

• Uncategorized

A few weeks ago, Kickbox asked me, and a bunch of other folks who know their stuff, what was missing in MarTech. Yesterday they published what we thought. Check out their blog post and see what folks had to say.