Recent Posts

Command Line Tools

steve
May 18, 2022

Technical

Tools that you run from the command line – i.e. from a terminal or shell window – are often more powerful and quicker to use than their GUI or web equivalents.

There comes a time in many marketers’ lives where they are faced with and old, stale database and a management chain that wants to mail those addresses. Smart marketers know that delivery problems will arise if they just reactivate all those users. They also know that mailing older addresses can affect current and engaged addresses as well. Still, many executives think there is no downside to mailing old addresses.

Apple MPP reporting and geolocation

steve
Sep 27, 2021

Best Practices , Industry , Technical

A while back I wrote about Apple Mail Privacy Protection, what it does and how it works. Since MPP was first announced I’d assumed that it would be built on the same infrastructure as iCloud Private Relay, Apple’s VPN product, but hadn’t seen anything from Apple to explicitly connect the two and didn’t have access to enough data to confirm it independently.

Apple MPP

steve
Sep 8, 2021

Industry , Technical

You’ve probably heard about Apple Mail Privacy Protection. Email marketing chat has been all a-twitter about it since it was announced in June.

About the Apple thing

laura
Jun 10, 2021

Industry

A lot of folks are talking about Apple’s recent announcement about building privacy protection into email. I have somewhat stayed out of the conversation and I’m not sure what I really think about it. This is a change to how a lot of folks use email and no one really likes change.

Domains and Reputation

laura
Mar 18, 2021

Faq

(Copied and lightly edited from a Facebook post)

It occurred to me as I was commenting elsewhere that there is a lot of confusion about domains / subdomains and where they’re used in emails.
I get confused when people talk about ‘domain reputation’ because I have at least 4 distinct places where domains show up in an email that heavily influence delivery. But a lot of other folks talk about domain reputation as a single thing. I can never work out which place they’re talking about and thus find it difficult to comment on the domain reputation.

What’s the best opt-in method?

laura
Feb 24, 2021

Industry

Kickbox interviewed a bunch of us to find out what methods of opt-in we recommend. Go check it out.

Step by Step guide to fixing Gmail delivery

laura
Jan 27, 2021

Delivery Improvement

I regularly see folks asking how to fix their Gmail delivery. This is a perennial question (see my 2019 post and the discussions from various industry experts in the comments). Since that discussion I haven’t seen as much complaining about problems.

Current events and filters

laura
Jan 9, 2021

Industry

That was a longer than intended hiatus from blogging. I’ll be honest, though, talking about email just seemed so trivial in the face of what was and is continuing to happen. I posted this over on slack, earlier, and Steve pointed out I should make it public on the blog. It’s as good a way as any to come back to the blog.