This week has been incredibly busy with business stuff and I’ve not had a lot of time to sit and think about blogging. Blogging will be light for the next few days while I catch up.
Last week I had the pleasure of sitting down and talking delivery and email with W. Jeffery Rice of Brickstreet software. He’s posted a review and the recordings at Brickstreet and the UR Business Network.
When they can’t work their spam ware.
{rtf1ansiansicpg1252deff0deflang1033{fonttbl{f0fnilfcharset0 Calibri;}}
{*generator Msftedit 5.41.21.2510;}viewkind4uc1pardsa200sl276slmult1lang9f0fs22 Dear Sir,par
My clients wants to invest huge cash .Please do reply if interested no dime needed from you.par
Regardspar
john Gagapar
}
This issue comes up repeatedly, as many people have read the CAN SPAM act and believe that CAN SPAM specifically prohibits sending mail to harvested address. This is not how I read the law. The FTC publishes a CAN SPAM Compliance Guide for Businesses that only mentions harvesting in the context of criminal penalties for violations. They list the following 7 main requirements of CAN SPAM. Don’t...
Late last year Gmail started caching images on their servers, breaking open tracking in some circumstances. This image caching was good for senders, in that images were back on by default. But it was also bad for senders because it broke dynamic content and didn’t allow for tracking of multiple opens by the same recipient. According to a new blog post by Moveable Ink this issue has now been...
Campaign Monitor analyzed over 2.2 million campaigns and came up with some rules of thumb for effective email marketing.
I was first introduced to the maxim “When you hear hoofbeats, think horses not zebras” when I worked in my first molecular biology lab 20-some-odd years ago. I’m no longer a gene jockey, but I still find myself applying this to troubleshooting delivery problems for clients. It’s not that I think all delivery problems are caused by “horses”, or that...
At M3AAWG 30 in San Francisco, Gmail representatives presented a session about best practices and what they wanted to see from senders. I came out of the session with a few takeaways. Gmail spends a lot of time and energy on filtering mail and giving the user the absolute best inbox experience possible. Gmail does per-user filtering, probably more than any other ISP out there. Gmail filters are...
After a few months of hiatus, I’m resurrecting the this month in email feature. So what did we talk about in February? Industry News There was quite a bit of industry news. M3AAWG was in mid-February and there were actually a few sessions we were allowed to blog about. Gmail announced their new pilot FBL program. Ladar Levinson gave the keynote talking about the Lavabit shutdown and his new...
Two different people on two different mailing lists asked very similar questions recently. Are people who send individual prospecting emails required to comply with CAN SPAM. My opinion (not a lawyer, don’t play one on TV, didn’t stay at a Holiday Inn last night) is that CAN SPAM does not mention anything about volume, and any individual unsolicited email that has a “primary...
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