Recent Posts

Patent trolling

I’ve recently become aware of activity from a couple patent trolls in the email space.
One is UbiCommLLC. They appear to be suing the Internet for violating a patent they acquired from Xerox. The lawsuit claim is that shopping cart abandonment emails violate a patent they own.
I did a little reading on this recently. UbiComm LLC formed itself in January of this year and acquired a Xerox patent the following month. They’ve since gone on an infringement spree, suing other printer companies, retailers, ESPs and that’s just what I can find in 2 minutes of searching.
The patent is U.S. Patent No. 5,603,054 titled “Method for Triggering Selected Machine Event When the Triggering Conditions of an Identified User Are Perceived.” I read a little of this patent and best I can tell (and I’m not a lawyer) this has zero to do with email and even less to do with shopping carts. Instead, this appears to be a way to identify where an individual is inside a local network and send a message to the machine closest to that person.
This is what I think the use case for the patent is. Take an office building, or even an office complex, or even an international corporation with hundreds of computers and printers and smart phones. Each one of those is connected to the network and is capable of displaying a message to a particular person. Each person in the building wears some sort of tag that is also hooked up to the network. I want to send a message to Bob, so I send a message to Bob. The local network figures out where Bob is, figures out what machine is closest to him and then presents that message to Bob on that machine.
This is conceptually different than email. The sending network doesn’t have to figure out where Bob is, it just sends the message to Bob’s email account. Bob chooses when and where to download the message. It’s not like shopping cart abandonment messages are targeted to my phone when I’m in the car, my office computer when I’m at work and my home computer when I’m at home.
In my non-legal opinion these are nuisance suits. The lawyers at Ratner Prestai seem to agree with me and give good suggestions on how to plan for such a thing.

Flush your DNS cache (again)

This time it appears that DNS for major websites, including the NY Times, has been compromised. Attackers put in DNS entries that redirected visitors to a malware site. The compromise has been fixed and the fake DNS entries corrected.
However, people may still have the old data in their DNS caches and security experts are suggesting everyone flush their DNS cache to make sure the fake data is gone.
The Washington Post has an article explaining DNS hijacking.

Yahoo releases user names

According to TechCrunch, Yahoo has started notifying people if their desired username is available. For users who asked for names that aren’t available now, Yahoo has a solution. They will be keeping wishlists for users for the next 3 years. If those usernames are abandoned and expire, Yahoo will notify people by email.
Any sender using email as an account key (either for resetting passwords or granting access) should be careful about releasing accounts to Yahoo users. Yahoo has established a new header type (Require-recipient-valid-since, currently going through the IETF standards process) to minimize the chance that the wrong people get access to other accounts tied to a recycled mailbox.
For those of us who didn’t put in some addresses we, too, can create username wishlists, we’re just going to pay $1.99 for the privilege.

Insights on how to improve email marketing

I can’t do anything except say +1 to this list of ineffective habits of email marketers from Loren McDonald.

Major payday loan email sender shut down

Chattanooga area payday lender Carey V. Brown lays off workers

"Blocked for Bot-like Behavior"

An ESP asked about this error message from Hotmail and what to do about it.
“Bot-like” behaviour usually means the sending server is doing something that bots also do. It’s not always that they’re spamming, often it’s a technical issue. But the technical problems make the sending server look like a bot, so the ISP is not taking any chances and they’re going to stop accepting mail from that server.
If you’re an ESP what should you look for when tracking down what the problem is?
First make sure your server isn’t infected with anything and that you’re not running an open relay or proxy. Second, make sure your customers aren’t compromised or have had their accounts hijacked.
Then start looking at your configuration.
HELO/EHLO values

Ken gets spam

Ken at Popehat gets spam offering to write a sponsored post. Ken counters with what he wants out of a sponsored post.
Blogging is going to be light this week. I’ve got a couple project deadlines to meet and most of my focus is on that. Plus, it’s the end of August and most folks are on vacation.

Spam illustrated

Portraits of Spammers
It’s been a long week, so enjoy some art (and spam). Next week we’ll get back to discussing the many faults of Gmail. And senders. And receivers. And, well, everyone has faults. And email is Dead. Tabs killed it.

Gmail tabs … good for marketers?

It appears to be Google’s turn as the subject of most of my blog posts these days.
Consumerist had a post up today talking about the new Gmail tabs. Interestingly enough, they’re quoting an Ad Age article that says the new tabs are not hurting engagement.

Gmail promotions tab

Chad White explains why you shouldn’t ask recipients to move mail from the promotions tab to the inbox.