Recent Posts

Happy St. Patrick’s Day

• laura
• Mar 17, 2020

• Industry

It’s a near silent St. Paddy’s day here in Ireland. We took a walk along the canal and took in the silence. On the way back, our neighbour’s kids had decorated their front window and I had to take a picture.

Advice on coronavirus emails

• laura
• Mar 16, 2020

• Best Practices

Gartner has some really good recommendations for companies considering mailing about the coronavirus pandemic.

Authentication at Office365

• laura
• Mar 13, 2020

• Industry

This is a followup from a post a few weeks ago about authentication changes at Office365. We have some more clarity on what is going on there. This is all best information we have right now.

Deliverability mythbusting

• laura
• Mar 11, 2020

• Industry

Recently had the pleasure of sitting down with Jillian Bowen and talking about deliverability for her podcast.

Back at it

• laura
• Mar 9, 2020

• Industry

Back at the office after traveling to visit a bunch of our US friends recently. A lot of news, both in and out of the email space, happened while we were gone. The biggest stories are outside the email space and I will admit to following the coronavirus news probably closer than I should. (My graduate work was done across the hall from one of the major avian epidemic monitoring labs. This is the kind of thing we discussed at lunch and over beers.)

What is FCrDNS and why do we care

• laura
• Feb 24, 2020

• Faq

It’s been a light blogging month. We’ve been dancing around getting the final plans, financing, and contractors set up for the work we’re doing on the Dublin house and then heading off for our first actual vacation in almost 5 years. But, I wrote half of this answering a question on mailop, so I may as well polish and publish.

The key to improving deliverability

• laura
• Feb 18, 2020

• Best Practices

According to the UK DMA, marketers report improvements in deliverability after GDPR went into effect.

Address verification doesn’t fix any real problem

• laura
• Feb 17, 2020

• Industry

Would you trust an address verification company that used twitter spam to advertise their product?

Stop obsessing about open rates

• laura
• Feb 12, 2020

• Best Practices

In 2020:

• 250OK says open rates were much lower than ESPs report.
• The Only Influencers list hosts a discussion about the value and use of open rates.
• A potential client contacts me asking if I can get their open rates to a certain percentage.
• A client shows me evidence of 100% inboxing but wants to improve their open rate.
• An industry group runs sessions at multiple meetings discussing how inaccurate open rates are.

The industry needs to stop obsessing over open rates.

The OSI Seven Layer Model

• steve
• Feb 11, 2020

• Industry , Technical

In the 1970s, while the early drafts of the Internet were being developed, a competing model for networking was being put together by the ISO (International Organization for Standardization).