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February 18, 2013

Verifying addresses after POS collection

By laura
2 Min read
3 comments
18February

Collecting email addresses at point of sale is a challenge. Some stores collect the addresses electronically, where the clerk or the customer types addresses directly into the register. Smaller stores, however, typically collect addresses on a sheet of paper at the cash register. Eventually someone takes the list and types it into whatever contact management system the store maintains. There are...

February 15, 2013

Fast and loose

By laura
1 Min read
1 comment
15February

Politicians often play fast and loose with permission and data. This can cause them all sorts of problems with email delivery at major ISPs. I really expect that politicians buy, sell, transfer, spindle, mutilate and fold data. If they can use it to further their goals, they will. And, many of the consumer protection and privacy laws don’t apply to political groups. The news that...

February 12, 2013

Spamming to hide fraud

By laura
1 Min read
2 comments
12February

An interesting article at NetworkWorld last month, describing spam bombs to victims of fraud and identity theft to hide the transactions and notifications from financial institutions. The targets are individuals, whose identity and personal information the thieves already have. The victims’ email inboxes suddenly get flooded with thousands upon thousands of emails — as many as 60,000...

February 11, 2013

The challenge of Gmail

By laura
2 Min read
1 comment
11February

A lot of my sales inquiries recently are about getting good inbox delivery at Gmail. I’ve mentioned before, I can usually tell when an ISP changes things because they suddenly become the subject of a great many phone calls. In this case, Gmail seems to have turned up their engagement filters and is sending a lot more mail to the bulk folder. I have also noticed other people are blogging...

February 7, 2013

DMARC makes it a year

By laura
1 Min read
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07February

Yesterday DMARC.org announced that in a year DMARC protects over 60 million mailboxes worldwide. DMARC, which stands for Domain-based Message Authentication, Reporting & Conformance, builds on previous email authentication advancements, SPF and DKIM, with strong protection of the author’s address (From field) and creating a feedback loop from receivers back to legitimate email senders...

February 4, 2013

More on CASL

By laura
1 Min read
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04February

Three great articles on CASL.

Does Canada’s Anti-Spam Law Really Make It Illegal To Email a Step-Parent or Great Uncle? No.
Does Canada’s Anti-Spam Law Really Make It Illegal To Promote a Child’s Lemonade Stand? No.
Does Canada’s Anti-Spam Law Really Stop Small Business From Using Email Marketing? No.

HT: Neil Schwartzman

January 31, 2013

Mini Cooper and their email oops

By laura
2 Min read
1 comment
31January

I haven’t been able to track down any information about what happened, but it seems MINI USA had a major oops in their email marketing recently. So much so that they’re sending out apologies by snail mail. Pictures of the apology package appeared on Reddit earlier this week, and include a chocolate rose, some duct tape and a SPAM can stress reliever. It’s a great example of a...

January 30, 2013

8 things that make your mail look like spam

By laura
4 Min read
2 comments
30January

In the comments of last week’s Wednesday question John B. asked Can you elaborate on specifics of “configure machines to not look like spam ware”? There are a lot of things that spamware does that is different from a lot of standard MTAs. Here are a list of things that may make your mail look like it is running spamware to a receiving server. Using weird values for HELO/EHLO, like a bare IP...

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