Recent Posts
Microsoft and SPF
Many deliverability folks stopped recommending publishing SPF records for the 5322.from address to get delivery to Microsoft. I even remember Microsoft saying they were stopping doing SenderID style checking. A discussion on the emailgeeks slack channel has me rethinking that.
Read MoreWhy is DMARC failing?
Multiple times over the last few weeks folks have posted a screenshot of Google Postmaster tools showing some percentage of mail failing DMARC. They then ask why DMARC is failing. Thanks to how DMARC was designed, they don’t need to ask anyone this, they have all the data they need to work this out themselves.
Read MoreNew Deliverability Resource
The nice folks over at Postmark shared a new deliverability resource last week. The SMTP Field Manual. This is a collection of SMTP responses they’ve seen in the wild. This is a useful resource. They’re also collecting responses from other senders, meaning we can crowdsource a useful resource for email deliverability folks.
Read MoreFalse 550 responses from Verizon
This week there was a reported uptick in user unknown responses for verizon email addresses. The specific response folks were seeing was:
Read MoreConferences and Pac Man
On the emailgeeks slack channel someone asked for advice about going to conferences. There were lots of great suggestions. I threw in the Pac Man Rule and realised a lot of folks haven’t heard of it before.
Read MoreTulsi v. Google: 1st amended complaint
Friday the Tusli Gabbard campaign filed the expected first amended complaint against Google for suspending her adwords account immediately after the first Democratic debate. A full copy of the complaint is available.
Read MoreProfiting off spam
The FTC filed suit against Match.com for using fake accounts to entice people into signing up for accounts. (WA Post) Part of the FTC’s allegations include that Match flagged the accounts and prevented them from contacting paying Match users while simultaneously allowing the users to contact free Match users.
Read MoreAn open is not permission
A decade or so ago I was helping a client troubleshoot a Spamhaus listing. They, as many companies do, had a database with addresses from a number of different sources. Spamhaus was asking for them to reconfirm the entire database, which they didn’t want to do. I came up with the idea that if we had some sign of activity on the email address, like an open or a click and some other corresponding activity related to that open or click then we could assume that the address was likely a real user and was interested in the emails.
Read MoreSpam is never timely nor relevant
One of the ongoing recommendations to improve deliverability is to send email that is timely and relevant to the recipient. The idea being that if you send mail a recipient wants, they’re more likely to interact with it in a way that signals to the mailbox provider that the message is wanted. The baseline for that, at least whenever I’ve talked about timely and relevant, is that the recipient asked for mail from you in the first place.
Read MoreDoing our part
Spent the afternoon marching through the streets of Dublin with thousands of students demanding climate action now.
https://www.rte.ie/news/2019/0920/1077055-irish-students-to-demonstrate-for-climate-action/
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