Recent Posts

To no-reply or not

One of the ongoing arguments in deliverability is whether or not to use no-reply in the From address of email marketing. There are very strong opinions on both sides. I’ve even had people ask me to comment or ask me to back up their particular point of view.

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DMARC doesn’t fix phishing

Over the last few weeks I’ve had a lot of discussions with folks about DMARC and the very slow adoption. A big upsurge and multiple Facebook discussions were triggered by the ZDNet article DMARCs abysmal adoption explains why email spoofing is still a thing.

There are a lot of reasons DMARC’s adoption has been slow, and I’m working on a more comprehensive discussion. But one of the absolute biggest reasons is that it doesn’t actually fix phishing.

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Cox: no more new email addresses

A few days ago Cox disabled email address account creation for their domain.

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d= for data

A few ISPs use the d= value in the DKIM signature as a way to provide FBL and reputation data to senders. This has some good bits, in that senders can get FBLs and other information regardless of the IP address they’re using and whether or not they have sole access to it.

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Link tracking redirectors 2

It’s not too difficult to build your own link redirector, perhaps a few hours work for a basic implementation

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Link tracking redirectors

Almost every bulk mail sent includes some sort of instrumentation to track which users click on which links and when. That’s usually done by the ESP rewriting links in the content so they point at the ESP’s tracking server, and include information about the customer, campaign and recipient. The recipient clicks on the link in the email, their web browser fetches the link from the tracking server, the tracking server records the details of that click and tells the browser to immediately open the original destination page.

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Tulsi Gabbard Sues Google

Today Tulsi Gabbard’s campaign sued Google for $50 million. Why? Because during the night of the first debate Google disabled her “advertising account” (I’m assuming she means adwords) preventing her from being able to purchase ads to direct searchers to her website. There’s also a paragraph in there that they’re “disproportionally putting her email into the spam folder.”

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Blogging as thinking

Blogging has been a major part of our outreach and education here at WttW. It’s also the place where I work through some of my ideas. Most of what I do, particularly these days, is education. That means I need to be able to clearly model things in my head and explain that model to other folks.

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Google Postmaster is Back

Late last night folks started mentioning they were seeing data trickled into Google Postmaster tools. This morning, some of the domains for some of my clients are showing data.

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More Google issues

Not necessarily more but more information about the current Google Postmaster Tools (GPT) outage. I’ve been reliably informed by folks inside Google that they’re aware of the outage and are working on it.

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