Recent Posts
Email news today
Ironport have rolled out an update to their rule engine which has a bug causing mail problems. According to discussion on the mailop list, the new rule engine is folding the header with a line feed (LF) rather than a carriage return (CRLF). This is breaking things, including DKIM signatures. Ironport is aware of the issue. I expect an updated rollout shortly.
Read MoreVerizon Media Postmaster Site
Marcel brought up in the comments that Verizon Media has a postmaster site. https://postmaster.verizonmedia.com/
Read MoreAOL postmaster site *poof*
We knew this day would come, but somehow it doesn’t make it any easier.
Read MoreEmail verification vendor leaking marketer data
I’ve been waiting for this to happen. An email verification vendor has left their database of 800 million email addresses along with detailed individual data. unprotected on the internet. Bob Diachenko reported the discovery yesterday on his blog. Wired also ran an article (An Email Marketing Company Left 809 Million Records Exposed Online) based on his findings.
Read MoreAudiences, targeting and signups
A few weeks ago we closed on our new house in Dublin. This weekend we’re going to one of those ‘home shows’ where people try and sell you all sorts of things for your home. We know there are some things we want to do with the house so we’re headed out to the convention centre this weekend. Tickets are “free” but they ask for contact information, including an email address.
Read MoreSenderID is dead
A question came up on the email geeks slack channel (Join Here) about SenderID. They recently had a customer ask for SenderID authentication.
Read MoreEconomics of spam
There was a discussion on Slack about the economics of email. It’s probably not a surprise that I have opinions (Who owns the inbox? Ownership of the Inbox). There was a discussion about this that was useful enough I’d share it.
Read MoreIt’s not marketing, it’s spam
There are times when I hesitate to call what marketers do “spam.” I can use the euphemisms with the best of ’em. “Cold emails” “Targeted Marketing” “B2B marketing.”
Read MoreRe-adding subscribers after reputation repair
A comment came in on Engagement and Deliverability and I thought it was a good question and deserved a discussion.
Read MoreMy domain reputation is bad, should I get a new domain?
Many companies have the occasional “oops” where they send email they probably shouldn’t have. This can often cause a decrease in reputation and subsequent delivery problems. Some companies rush to fix things by changing domains.
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