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January 3, 2019

It’s a new year, do you know what your filters are doing?

By laura
3 Min read
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03January

Yesterday the NJABL domain expired. The list was disabled back in 2013 but the domain continued to be maintained as a live domain. With the expiration, it was picked up by domain squatters and is now listing everything. Steve wrote about how and why expired blocklist domains list the world last year. The short version is, that when domain squatters grab a domain they put in a DNS entry that...

January 2, 2019

Welcome 2019

By laura
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02January

It’s the beginning of a new year and everyone is breaking out posts either reviewing the previous year or making predictions for the next year. I’ve done both over the years. 2018 brought us a couple major things in email. The biggest change was the European General Data Protection Regulations (GDPR) came into effect in May. The regulation date drove huge volumes of email throughout...

December 28, 2018

Temporary fixes

By laura
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28December

If your mail goes back to spam within a month of “fixing” a delivery problem, then you never really fixed the problem. You just evaded filters for a short time. The filters caught up and the problem is definitely your mail.
 

December 7, 2018

Gmail tab weirdness

By laura
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07December

Lots of reports today about mail being delivered to unusual tabs today. Mail that normally goes to promotions is in updates, updates are in the inbox, things like that.
It’s not just you.
Update: The Washington Post reported on the bug.

December 5, 2018

Whois silliness from Tucows

By laura
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05December

In the wake of GDPR, public whois records are 100% redacted. There is lots of work going on to attempt to provide the data without violating privacy laws, but no one is there yet. This came up because today I got email from Tucows asking  me to verify and, if necessary, update my whois data. Now, Tucows is the registrar, so they know all of the data. But they sent me thisGee, thanks. That’s...

December 3, 2018

Never 100% inbox

By laura
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03December

No matter how great an email program deliverability is, no one can guarantee that 100% of the email sent will reach the recipient’s inbox. Why? Recipients can make decisions about where mail goes in their own inbox. Every mail client has a way for users to control where mail is delivered. This is good for delivery, when the mail means so much to people that they override spam filters and...

November 29, 2018

Thinking about the concept of best practices

By laura
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29November

In 2010 Chad White declared best practices dead. Frankly, the term has always been too “big tent” to be truly useful. When “don’t buy email lists” and “use buttons for primary calls-to-action” are both best practices, it’s no wonder there’s confusion. What we need is new language that differentiates those practices that are a litmus test for...

November 27, 2018

How much is too much?

By laura
2 Min read
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27November

Anecdotally I’m hearing a few different things about recent mail sends. Multiple ESPs are reporting that their customers, combined, sent more than 2 Billion emails on Friday. SendGrid was close to 3 Billion. Mailchimp was over 2 billion. When all is said and done, I wouldn’t be surprised if the final volume totals topped 20 billion emails in a single day. One person reported they went...

November 26, 2018

Successful sends on Black Friday

By laura
1 Min read
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26November

Last year a number of ISPs mentioned the Black Friday email volume was congesting their systems and causing delays. While anecdotally it seems that volume is up over last year I also haven’t heard any ISPs talking about congestion. Likewise, most of the delivery folks I’ve spoken too today and over the weekend are saying there were no major problems. How’d the busiest email...

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