Recent Posts
Comparing DKIM keys
- steve
- Nov 20, 2024
Sometimes we have a client who has done something wrong when setting up authentication. Their DKIM signing fails due to something being wrong with the public key they’ve published.
Read MoreThe Future of Deliverability
- laura
- Oct 30, 2024
There always seems to be appetite from folks to read the tea leaves and follow up with predictions about what the future holds. I mean, how many folks in the US are obsessively refreshing polls for the last few weeks? (American’s: don’t forget to vote on Tuesday!)
Read MoreNo, Gmail did not just break all open tracking
- steve
- Aug 29, 2024
I was avoiding commenting on the email open tracking bad take that seems to be going viral round the more gullible corners of LinkedIn.
Read MoreDNS Failures
- steve
- Aug 28, 2024
We use DNS a lot in email, particularly for authentication, so diagnosing why DNS isn’t returning what we expect it to is a pretty common challenge. And DNS responses aren’t exactly the clearest thing to understand.
Read MoreThe Economics of Cold Outreach
- laura
- Aug 12, 2024
It’s time we talk about cold outreach mail. In the last 2 years the volume and aggressiveness of cold outreach mail seems to have exploded. There are dozens of companies out there who are selling services to companies to facilitate cold outreach. My own sales mailbox is full of requests from companies to help them solve their delivery problems.
Read MoreBears and Spam Filters
- steve
- Aug 9, 2024
“Why is my inbox full of spam, while I still can’t get the mail I send into the inbox reliably?” — most email marketers at some point in their career.
Read MorePrefetches and Proxies
- steve
- Aug 6, 2024
Jody asks “Are ‘prefetch opens’ and ‘proxy opens’ the same thing?”
Read MoreSendy and one-click unsubscribe
- steve
- Jul 13, 2024
If you’re using sendy and you’ve found that RFC 8058 one click unsubscribe fails – or, worse, seems to work but doesn’t actually unsubscribe the user – you should take a look at James’ workaround.
Read MoreSending domains and hostnames
- steve
- Jul 12, 2024
Lots of times I see someone asking a question and they talk about their sending domain. And it’s sometimes not 100% clear which domain they mean by that – and when we’re talking about alignment and reputation it can make a difference. So here’s a list of (some of?) the different places a mailserver uses a domain.
Read MoreIf you’re using Entrust for your BIMI VMC …
- steve
- Jul 2, 2024
BIMI is the protocol you can use to publish an icon to display in the inbox of some large consumer webmail providers. To have it displayed at Gmail you need more than just clean DMARC and a published BIMI record, you also need to have a Verified Mark Certificate, a VMC.
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