Tomorrow is GDPR day. That’s the day when the new Global Data Protection Regulations take effect in the EU. I’m sure everyone reading this blog has seen dozens, if not hundreds, of blog posts, articles, webinars, and guidance docs about how to comply. I’m not going to rehash it because, other folks know this better than me. There are a some things I’m finding fascinating...
I’ve seen multiple people asking questions about what’s going to happen with the Yahoo and AOL FBLs after the transition to the new Oath infrastructure. The most current information we have says that the AOL FBL (IP based) is going away. This FBL is handled by the AOL infrastructure. As AOL users are moved to the new infrastructure any complaints based on their actions will come...
Because that’s what the spam folder is for unsolicited email. Sending cold email, particularly in bulk (and let’s be honest, if it weren’t sent in bulk, no one would know or care about it going to spam) is spamming. This is exactly the kind of mail that the bulk folder is designed to catch. Senders that don’t have permission have no path out of the bulk folder except...
I’ve been blogging regularly for over a decade now, and for much of that time I’ve posted 5 days a week. For a lot of reasons I’m finding that schedule harder and harder to keep up with. Part of it is that this spring I took on more, and bigger, clients than I have in the past. This means a larger portion of my time is scheduled and committed than in the past. I also find myself...
I was doing some research today for an article I’m working on. The research led me to a San Francisco Law Review article from 2001 written by David E. Sorkin. Technical and Legal Approaches to Unsolicited Electronic Mail (.pdf link). The text itself is a little outdated, although not as much as I expected. There’s quite a good discussion of various ways to control spam, most of which...
There’s going to be a lot of hype today about something the security researchers who found it are calling “EFAIL”. Interviews, commemorative T-Shirts, press tours, hype. The technical details are interesting, but the un-hyped end-user advice would probably be “If you’re using a mail client that’s got bugs in it’s MIME handling, and you’ve configured...
We sent out some W-9s this week. For non-Americans and those lucky enough not to have to deal with IRS paperwork those are tax forms. They’re simple single page forms with the company name, address and tax ID numbers on them. Because this is the 21st Century we don’t fill them in with typewriters and snail mail them out, we fill in a form online at the IRS website which gives us PDFs...
Dear Laura, I sometimes get in arguments with clients where I say, “your open rate is 3%, you need to do some list pruning” and they say, “my recipient list is 100% b2b, and b2b filters don’t care about engagement, so it doesn’t matter if my list is really old and unengaged.” This is wrong in cases where the business is using Outlook or Gsuite, both of which are going to care if they see...
Countless questions about email troubleshooting start with “does anyone know why.” Unfortunately, most of these questions don’t contain enough detail to get a useful answer. In the case of email, even the smallest redactions, like the IP address and the domain in question, can make it difficult for anyone to provide help. Details matter. Every detail matters, sending IP and...
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