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January 24, 2018

Social media connections are not opt-ins

By laura

3 Min read

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24January

It seems silly to have to say this, but connecting on social media is not permission to add an address to your newsletter or mailing list or prospecting list or spam list. Back in 2016, I wrote: [Scraping addresses from LinkedIn] is really rude. Just because someone accepted your contact request on LinkedIn, doesn’t mean they want to be added to any mailing lists you may have. Let’s be honest...

January 23, 2018

Still with the Microsoft problems

By laura

4 Min read

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23January

We took a quick trip to Dublin last week. I had every intention of blogging while on the trip, but… oops. I did get to meet with some clients, and had a great dinner while discussing email and delivery. Coming back, I see a lot of folks still reporting delivery problems to Microsoft properties. I’ve been operating under the assumption this was temporary as kinks were worked out after...

January 18, 2018

AOL Changes

By steve

2 Min read

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18January

We’ve known for a while that AOL email infrastructure is going to be merging with Yahoo’s, but apparently it’s happening sooner than anyone expected. The MXes for aol.com will be migrated to Yahoo infrastructure around February 1st. Reading between the lines I expect that this isn’t a flag day, and much of the rest of the AOL email infrastructure will be in use for a while...

January 15, 2018

Tempo

By steve

1 Min read

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15January

When we say that you might just be sending too much email and fatiguing or annoying the recipient into unsubscribing or hitting spam, this is the sort of thing we mean. Three emails (to the same email address) in four minutes might be a bit much. If you can’t combine the content you want to send into a single personalized email, maybe spread deliveries out a bit? Or even not send all of it...

January 12, 2018

Filters evolving

By laura

3 Min read

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12January

I started writing this blog post while sitting on a conference call with a bunch of senders discussing some industry wide problems folks are having with delivery. Of course the issue of Microsoft comes up. A lot of senders are struggling with reaching the inbox there and no one has any real, clear guidance on how to resolve it. And the MS employees who regularly answer questions and help folks...

January 11, 2018

That's not how you do it…

By laura

3 Min read

1 comment

11January

Got an email this morning from a company advertising their newest webinar “The Two Pillars of Effective Large-Scale Email: Security and Deliverability.” The message came to a tagged address, so clearly I’d given them one at some point. But I didn’t recognize the name or company or anything. I did a search to seen when I may have interacted with this company in the past...

January 9, 2018

Oh, Microsoft

By laura

4 Min read

2 comments

09January

Things have been a little unsettled at Microsoft webmail properties over the last few months. A number of ESPs reported significantly increased deferrals from Microsoft properties starting sometime late in November. Others saw reduced open rates across their customer base starting in late October. More recently, people are noticing higher complaint rates as well as an increase in mail being...

January 8, 2018

That Should Be A Word

By steve

1 Min read

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08January

January 5, 2018

What … is your name?

By steve

2 Min read

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05January

For some reason otherwise legitimate ESPs have over the years picked up a habit of obfuscating who they are. I don’t mean those cases where they use a customers subdomain for their infrastructure or bounce address. If the customer is Harper Collins then mail “from” @bounce.e.harpercollins.com sent from a server claiming to be mail3871.e.harpercollins.com isn’t unreasonable...

January 4, 2018

Meltdown & Spectre, Oh My

By steve

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04January

If you follow any infosec sources you’ve probably already heard a lot about Meltdown and Spectre, Kaiser and KPTI. If not, you’ve probably seen headlines like Major flaw in millions of Intel chips revealed or Intel sells off for a second day as massive security exploit shakes the stock. What is it? These are all about a cluster of related security issues that exploit features shared...