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Gmail survey rough analysis

I closed the Google Postmaster Tools (GPT) survey earlier today. I received 160 responses, mostly from the link published here on the blog and in the M3AAWG Senders group.
I’ll be putting a full analysis together over the next couple weeks, but thought I’d give everyone a quick preview / data dump based on the analysis and graphs SurveyMonkey makes available in their analysis.
Of 160 respondents, 154 are currently using GPT. Some of the folks who said they didn’t have a GPT account also said they logged into it at least once a day, so clearly I have some data cleanup to do.
57% of respondents monitored customer domains. 79% monitored their own domains.
45% of respondents logged in at least once a day to check. Around 40% of respondents check IP and/or domain reputation daily. Around 25% of respondents use the authentication, encryption and delivery errors pages for troubleshooting.
10% said the pages were very easy to understand. 46% said they’re “somewhat easy” to understand.
The improvements suggestions are text based, but SurveyMonkey helpfully puts them together into a word cloud. It’s about what I expected. But I’ll dig into that data. 
10% of respondents said they had built tools to scrape the page. 50% said they hadn’t but would like to.
In terms of the problems they have with the 82% of people said they want to be able to create alerts, 60% said they want to add the data to dashboards or reporting tools.

97% of respondents who currently have a Google Postmater Tools account said they are interested in an API for the data. I’m sure the 4 who aren’t interested won’t care if there is one.
47% of respondents said if there was an API they’d have tools using it by the end of 2017. 73% said they’d have tools built by end of Q1 2018.
33% of respondents send more than 10 million emails per day.
75% of respondents work for private companies.
70% of respondents work for ESPs. 10% work for retailers or brands sending through their own infrastructure.
That’s my initial pass through the data. I’ll put together something a bit more coherent and some more useful analysis in the coming week and publish it. I am already seeing some interesting correlations I can do to get useful info out.
Thank you to everyone who participated! This is interesting data that I will be passing along to Google. Rough mental calculation indicates that respondents are responsible for multiple billions of emails a day.
Thanks!

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Google Postmaster Tools: Last Chance!

I’ll be closing down the Google Postmaster Tools survey Oct 31. If you’ve not had a chance to answer the questions yet, you have through tomorrow.
This data will be shared here. The ulterior motive is to convince Google to make an API available soon due to popular demand.

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Edison acquires part of Return Path

Today Matt Blumberg announced that Edison Software acquired Return Path’s Consumer Insight division, current customers and some Return Path staff.
Congrats to everyone involved.

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Mailchimp changes signup process

As of October 31, 2017 signup forms and popup boxes provided by Mailchimp will no longer default to a double / confirmed opt-in process.

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RR FBL: it's officially dead

The Roadrunner Postmaster page says the FBL is deactivated.

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RoadRunner FBL goes kaput

Road Runner is no longer providing a FBL starting today. Earlier this morning a couple ESPs were reporting a decrease in FBL messages from the RR FBL. A few hours later, a senior technical account manager confirmed on mailop that the FBL was ending today.
While the announcement says that folks can expect reports to trickle, at least one ESP has reported zero reports today.

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The feds are deploying DMARC

The US National Cybersecurity Assessments & Technical Services Team have issued a mandate on web and email security, including TLS+HSTS for web servers, and STARTTLS+SPF+DKIM+DMARC for email.
It’s … pretty decent for a brief, public requirements doc. It’s compatible with a prudent rollout of email authentication.

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Troubleshooting and codes

Microsoft is still in the process of rolling out new mail servers. One thing that is new about these is some new codes on their error messages. This has led to questions and speculations as to what is going on.

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Tell us about how you use Gmail Postmaster Tools

One of the things I hear frequently is that folks really want access to Google Postmaster Tools through an API. I’ve also heard some suggestions that we should start a petition. I thought a better idea was to put together a survey showing how people are using GPT and how high the demand is for an API.
They’re a data company, let’s give them data.

I’ve put together a survey looking at how people are using GPT. It’s 4 pages and average time to take the survey is around 7 minutes. Please give us your feedback on GPT usage.
I’m planning on leaving the survey open through the first week in November. Then I’ll pull data together and share here and with Google.

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Figuring out email

 

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