All of the technical security in the world won’t fix the biggest security problem: people. Let’s face it, we are the weakest link. Adding more security doesn’t work, it only causes people to figure out ways to get around the security. The more secure you make something, the less secure it becomes. Why? Because when security gets in the way, sensible, well-meaning, dedicated...
Not the kind we hate. The other kind. That’s best served over sushi rice.
80 years of SPAM
250OK has compiled advice about what buyers should ask when looking at new ESPs. The advice from various folks is spot on. Changing ESPs is a big undertaking, bigger than most people expect. It’s not like changing vendors for other services. It is a process and most of the time moving creates a short term dip in deliverability. I have a lot of theories and speculation as to why, but the...
Return Path released an white paper today offering the Secrets of Successful Senders. I don’t think any of my readers will be surprised that it boils down to identity, reputation, and engagement. Return Path treats these as separate things and I understand why they do. I think however, that the identity and reputation are supporting players to the overarching issue of engagement. When...
It’s been a busy summer so far! If you’ve been too busy to read the blog regularly, here’s an early summer wrap up of our posts from May and June. A small but significant part of our consulting practice is helping people with delivery crisis situations, such as figuring out what to do if you’re listed on Spamhaus or other block lists, or getting delisted at AT&T. People also ask very specific...
This morning I waded into a twitter discussion with a bunch of folks about some issues they were having with delivery to gmail. The discussion started with a blog post at detailed.com describing how some senders are seeing significant drops in open rates. I thought I’d take a look and see if I can help, because, hey, this is an interesting problem. I signed up for a bunch of the mail that...
Following on from my reading between the lines post I want to talk a little bit about using the channels. From my perspective the right way to deal with 99% of issues is through the front door. Last week I found myself talking to multiple folks in multiple fora (emailgeeks slack channel, mailop, IRC) about how to resolve blocking issues or questions. All too often, folks come into these spaces...
Reading between the lines an important skill in deliverability. Why? Over the last few years there’s been an increasing amount of collaboration between deliverability folks at ESPs and ISPs. This is great. It’s a vast improvement on how things were 10 years ago. However, there are still ongoing complaints from both sides. There probably always will be. And it’s not like a blog...
ATT used to have a webform to use to request delisting. I’ve heard reports over the last few months that the form isn’t working. This week, the website hosting the form disappeared. I don’t know for sure, but this looks like this is either deliberate or there’s just no one in charge of the site and it got lost. ATT provides an email address for delisting, too...
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