Building deliverability peace of mind.


Getting mail from companies to customers seems straightforward, until it isn’t. Delivery challenges take a variety of forms — blocklists, content filters, reputation filters, and other issues that require investigation and resolution.
While some delivery failures are transient, others can be persistent, and it’s hard to know where to start to address them. Word to the Wise takes a forensic approach, isolating and analyzing the precise technical and business process issues that occur between sender and recipient, and helping clients work to resolve those issues for both near and long-term success.
We work closely with ISPs and blocklists to manage whitelists and feedback loop setup, repair reputations, and address blocking issues. Many years of formal and informal collaboration with email and internet service providers allow us to advocate on behalf of our clients for rapid resolution as problems arise.

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