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Only spamtraps matter, or do they?

I received mail from Mitusbishi UK over the weekend, telling me that as a subscriber I was eligible to buy a car from one of their dealers, or something. I didn’t actually read the whole thing. While I am competent in a right hand drive, even when it’s a manual, it’s not something I want […]

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Spamtraps, again.

The DMA and EEC hosted a webinar today discussing spam traps. Overall, I thought it was pretty good and the information given out was valuable for marketers. My one big complaint is that they claimed there were only two kinds of spam traps, and then incorrectly defined one of those types. They split spam traps […]

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Poisoning Spamtraps

Today’s question comes from Dave in yesterday’s comment section. I wonder if spammers might submit harvested addresses to big-name companies known to not use confirmed opt-in just to poison what they believe might be spamtraps? It’s certainly possible that people submit addresses to forms and big-name companies. But I don’t really think that poisons the […]

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Equivocating about spamtraps

What is a spamtrap? According to a post I saw on Twitter: By definition, a spam trap is an email address maintained by an ISP or third party, which neither clicks nor opens emails, meaning it does not actively engage with the emails it receives. That’s not the definition of a spamtrap at all. A […]

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Spamtraps are not the problem

Often clients come to me looking for help “removing spamtraps from their list.” They approach me because they’ve found my blog posts, or because they’ve been recommended by their ISP or ESP or because they found my name on Spamhaus’ website. Generally, their first question is: can you tell us the spamtrap addresses on our […]

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Spamtraps mean your list is bad

Spamtraps on a list are a symptom, not the disease itself. They’re (usually) a sign of some serious underlying problem, whether it be with address capture, bounce management, list purchase or epending. We’ve talked about this a lot in the past, but sometimes you need a short summary to refer someone to. Spamtrap Mythology A […]

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Spamtraps: should you care?

I believe that spamtraps – for the professional marketer – are scare tactics that are no longer relevant. a professional marketer I’ve talked about spamtraps in the past. I’ve described a number of different types of spamtraps and what they tell the trap maintainer about a sender’s practices. One thing I think the professional marketer […]

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A brief guide to spamtraps

“I thought spamtraps were addresses harvested off webpages.” “I thought spamtraps were addresses that were valid and now aren’t.” “I thought spamtraps were addresses created to catch spammers.” There is a lot of “I thought…” about spamtraps. Most of the theories are accurate but limited. Like the blind men and the elephant, they catch the […]

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Spamtraps

There is a lot of mythology surrounding spamtraps, what they are, what they mean, how they’re used and how they get on lists. Spamtraps are very simply unused addresses that receive spam. They come from a number of places, but the most common spamtraps can be classified in a few ways. Addresses that used to […]

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Address verification doesn’t fix any real problem

Would you trust an address verification company that used twitter spam to advertise their product? Would you trust an address verification company that sent email spam to advertise their product? Would you trust an address verification company that sent email advertising their product to made up addresses? Would you trust an address verification company that […]

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