People often turn to Word to the Wise when there’s an email crisis, and we take pride in our ability to help companies through these difficult situations. The challenges we enjoy most, however, are in helping our clients think strategically about how they use email to communicate with customers and prospects. This might entail looking at address acquisition practices, list management and hygiene, message frequency, best practices for unsubscription, guidance on hardware and software selection, and other key questions that marketers and email program managers face every day.
Our team specializes in helping you get email to the inbox, and beyond that, helping you create email messages that your customers want, expect, and rely upon. And because your customer relationships and email challenges are unique to your business, our consulting services are customized to best address your needs. We don’t have a one-size-fits-all email strategy to sell you; instead, we rely on an investigative approach where we spend time learning about your company, your customers, your email programs and your specific goals. This allows us to make specific recommendations and work closely with you to implement them at whatever pace makes the most sense for you and your team.