I’ve been feeling a little philosophical lately. My thoughts are meandering a lot around the whys and the deeper issues surrounding stuff, including email. It means I’m a bit more distracted and less focused than usual. And more prone to pose questions than usual. This was part of the introspection that led me to write the motivating people post last week. I’m trying to figure...
James asked the question on twitter: If you haven’t mailed an address in 5-10 yrs, would you include it in a re-engagement mail? A number of people responded that addresses that old should not be mailed. I think the answer is more complex than can be handled in 140 characters. Five to ten years is a very long time. Think about what you were doing 10 years ago. It’s easy right now, 10...
One of the things that prompted yesterday’s post was watching a group of marketers discuss how to get subscribers to give them their “real” or “high value” email addresses. Addresses at free email providers are seen as less valuable than addresses at a place of employment or at a cable company or dialup ISP. The discussion centered around how to incentivize...
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