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May 18, 2009

Best time to send email: redux

By laura
2 Min read
1 comment
18May

Last week I wrote about a study classifying different types of email users. My point is that senders should be very aware of how their users interact with email, in order to provide the best user experience and the most revenue for the sender. If, for instance, the bulk of recipients are daytime (9 – 5 M-F) users, then the best time to email is different than if the bulk of recipients are...

February 17, 2009

Affiliate Liability

By laura
2 Min read
Add comment
17February

Eric Goldman published his notes on affiliate liability from his talk at SMX West. He mentions some cases where a company was sued under CAN SPAM. Unlike general legal statutes, where non-agents cannot create liability for a company, under CAN SPAM companies are liable for the actions of their advertisers. Despite this statutory difference, both the FTC and private litigants have had difficulty...

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